Identification of Target Group For TV Channel

Presented By Manit Oza Sumit Panaskar Bilal qureshi Bhushan Rasam Meet Thakkar Paras Tryambake

Satellite & Cable TV channel from STAR India Owned by 21st Century Fox Channel Launched on 18 Dec 2011 9 September 2012 Highest TVR of 8.2 among general entertainment channel General Manager Ajit Thakur Content Development Head Sanjog Gupta Marketing Head Pratik Seal

Life Ok - Program List

Drama

Do Dil Ek Jaan Ek Boond Ishq Gustakh Dil Kaisa Yeh Ishq Hai... Ajab Sa Risk Hai

Thriller

Savitri

Mythological

Devon Ke Dev Mahadev

Crime

Savdhaan India

Coming Soon

The Bachelorette india

Research Methodology
Research Design :Nature of Research - Descriptive Type of Research - Quantitative Data Collection Source :Primary Data - Survey Method Data Collection Method:Survey Data Collection Instrument :Questionnaire Sampling Plan :Sampling Method- Simple Random Sampling Sample Size- 50

Program :- Gustakh Dil

Mon-Fri at 7.30 pm Description :- A family drama ,It shows a love triangle between three people, Laajo, Nikhil and Ishana. TG Based on Research : Young Women Housewives

Program :- Gustakh Dil

AD Johnson Baby Soap Pampers Colgate Garnier Fructis Nirma Olay Facewash Kinder Joy Complan TG AGE GROUP Young Moms 30 n Above Young moms 30 n Above Family 25 n Above Female 20 n Above Female of the house 25 n Above Female 20 n Above Mothers 35 n Above 8 to 15, 35 n Kids, Mothers Above

Inference : - Most of the ads are targeted towards women aged from 20 to 40 Conclusion :- The Show is primarily targeted for women Age group : - 20 to 40

Devon Ke Dev... Mahadev

8PM Mon-Fri Description : -Story of Lord Shiva and his different avatars TG Based on Research : Family Children aged between 8 yrs.- 16 yrs.

AD Harpic Head n Shoulders Colgate Complan Wheel Dettol Johnsons Baby Veet Kohinoor Basmati Rice Nima Tide Colgate White

TG female of the house Men n Women Family Kids, Mothers Female of the house female of the house Young Moms women Female of the house Female of the house Female of the house Men n Women White teeth conscious

AGE GROUP 25 & Above 20 & Above 8 to 15, 35 n Above 26 n Above 30 n Above 18 n Above 26 n Above 26 n Above 26 n Above 20 n Above

Conclusion :- Based on the Research & ads aired the target audience for this show is women as well as Family

Ek Boond Ishq
Mon-Fri at 8.30pm Description : It is a story of Neel who, due to misunderstanding and unfortunate circumstances gets inside the jail. He falls in love with Taara & marries to her. TG Based on reseacrh : Young Male / female Population Housewives

Ek Boond Ishq
AD Parle Digestive Marie Olay Total Effects Ambipur Madhuri cooking oil Colgate Oral-B Asian paints Cycle Pure Agarbatti Honda Activa TG Health conscious Adults middle age women Car users married women Family Family Male/Female of the House Family Male or Female AGE GROUP 20 n Above 35 n Above 25 n Above 25 n Above 25 n Above 25 n Above 26f/30m 26 n Above 18 n Above

Conclusion : - based on research & ads aired during the show , it can be concluded that the TG for this show is Family as well as youngsters (M/F ) aged from 20 to 35.

Savdhaan India 2 - India Fights Back

Mon-Fri at 10:30 PM, Sat-Sun at 10pm A show that focuses on Indias fight for justice against shocking real-life crime TG Based on Research
M/F above 20

AD Ambipur Pampers Olay Total Effects Ariel Pantene Olay Facewash Kohinoor Basmati Rice Colgate Complan Swift D-zire Honda Dettol

TG Car users Young moms Middle age women Female of the House female female female of the house Female of the house Kids, Mothers Men n women Male or Female female of the house

AGE GROUP 25 n abv 27 n abv 35 n abv 26 n abv 25 n abv 18 n abv 26 n abv 25 & abv 8 to 15, 35 n abv 35 n abv 18 n abv 26 n abv

Conclusion : - Although based on ads TG is primarily Women but according to research conducted its a family entertainment program being watched by every family member aged 18 & above. Hence TG is

Shapath-Super Cops VS Super Villains

Sat-Sun at 09:00 PM The story of cops - ACP Pratap, Inspector Samrat, Inspector Kavi and Inspector Shaurya - a brave new generation that has resolved to deliver their oath of safety and peace for its citizens even in the most difficult and risky situations. TG Based on reseach : Young Male (22 35)

AD Dulux Paints Gillete Act II Popcorn Exo Dishwasher Head & Shoulder Complan Colgate White Ujala Vicks Kohinoor Basmati Rice Pantene

TG Men n Women Men Men n Women Women of the house Men n Women

AGE GROUP 25 n abv 20 n abv 20 n abv 25 n abv 20 n abv

Kids, Mothers 8 to 15, 35 n abv Men n Women White teeth concious 20 n abv Female of the house Men n Women Female of the house female 25 n abv 20 n abv 25 n abv 20 n abv

Conclusion : - Based on survey conducted as well as ads aired during the show it clearly depicts that TG for the above show is Male aged 22 & above

Do Dil...Ek Jaan
Mon-Fri at 9 pm Do Dil Ek Jaan is primarily a story of a Hindu boy falling in love with a Muslim girl. The story is based in the heart of the chaotic Mumbai city as well as the beautiful locales of Kashmir. TG Based on Research : M/F aged 20 & above Housewives

Do Dil Ek Jaan
AD fair n lovely Complan Mommy Poko Pants Kinder Joy Swift dzire Mahindra centuro TG Beauty Conscious Female Mothers young moms Mothers Men n women Men AGE GROUP 20 n abv 35 n abv 27 n abv 35 n abv 35 n abv 18-35

Conclusion : - The ads aired during the show are targeted towards young M/F as well as Mother. Hence it is seen that TG for above show is Male/female aged 22 & above along with housewives.

Savitri

Mon-Fri at 9.30 PM Savitri is a story of a woman and her immense love for her husband Satya and how that love gives her the strength to face Rahukaal, the ultimate devil incarnate

Savitri
AD Wheel Dettol Johnsons Baby Veet Colgate Pantene Olay Total Effects Olay Facewash TG female of the house female of the house Young Moms women female middle age women female AGE GROUP 26 n abv 26 n abv 30 n abv 18 n abv 25 n abv 35 n abv 18 n abv

Female of the house 25 n abv

Conclusion : - After analyzing the ads aired during the show it can be understood that the serial is primarily focused on women. Hence TG for above shows is women ages 20 & above

Conclusion
Target audience for Life ok in a order of preference is

Male/Female aged 20 & above Housewives/ Mother Family

Hence ,
Life Ok is General Family Entertainment Channel

Conclusion
well discuss 2marow if u have new doubts thoughts or disagreements Thanx its Match Time