Are you confused about

Social Networking
software
and its value to your business?
IGLOO confidential 2008. All rights reserved.
 Online Social Networking
Consumer Social Networking
– 1st generation software (2007)
– Fun & easy to use
– Set up in seconds
– Free (with ads)

A central place on the web where

people come together
1. Network
2. Share
3. Collaborate

New “Killer App” on the web

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 Not a NEW Concept to Business…

Corporate Social Networking (CSN) has been

around for over 20 years

– “Face to Face” meetings, conference calls, water

cooler conversations are all early forms of CSN

Email is the #1 CSN application

in world with over 90 billion messages sent daily

Email CSN =
Messages + Contacts +
Calendaring

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 Email – A Huge Corporate Problem

Most companies today still struggle with isolated knowledge workers

(RELATIONSHIPS); limited understanding of organizational expertise
(TALENT); and a coping with vital corporate knowledge being trapped in
information silos (KNOWLEDGE). These barriers hamper productivity,
decrease employee awareness and cripple the pace of innovation by
duplicating efforts.

IGLOO confidential 2008. All rights reserved.

 What Is CSN?

Web 2.0 social

productivity
tools for your
business. It’s all
about creating
connections
to achieve
business results.

IGLOO confidential 2008. All rights reserved.

 Networked organization
that connects…

Information

People

Processes

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 Focus
– Inside the organization
Audience
– Employees
Business Value
– Improving productivity, agility and
innovation with a more connected
& knowledgeable workforce
How?
– Creating “team driven” corporate
social networks that connect
employees to the people,
information and processes they
need in order to get their jobs
done effectively and efficiently
IGLOO confidential 2008. All rights reserved.
Focus
– Outside the organization
Audience
– Customers, partners, suppliers,
members and alumni
Business Value
– Getting closer to your markets to
increase responsiveness to
changing conditions
How?
– Extending social networking
beyond the corporate firewall to
connect with your partners,
customers and suppliers to create
deeper, stronger & more trusted
relationships
 Team Approach
Marketing Customer
Documents CSN CSN
Management
CSN

Knowledge

R&D
Expertise CSN

Partner
Relationships CSN
Sales
CSN

IGLOO confidential 2008. All rights reserved.

 Why Should You Care?

Use it to build corporate capacity for real

competitive advantage.

1000’s of knowledge workers

The capacity of

to innovate is far greater than that of a few

executives.

IGLOO confidential 2008. All rights reserved.

 CSN “101”
Culture Operational
Gen “X” Gen “Y” issues Pilot deploys
– Roles – Identify specific business problem
– Behavior/expectations – High probability for success
– Tools – Find champions
– User driven (loyalty and buy-in)
Change Management
– Bottom up approach
– Incentives programs for contributions and participation
– Code of conduct
– Corporate governance, policies, best practices
E-Engagement Strategy
Stimulate participation
Technology Answer questions – guides
Immature
–
Social marketing and awareness
Full suites not point solutions
– API’s
– Mobile ready
Measurement
Security
– Data Storage
Outline key measures of success before you start
– Data Transmission Summarize lessons learned
– Application Security Identify risks
Administration Create a “playbook”
– Management
– Reporting
– Auditing

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 CSN In Action Financial The Gairdner Foundation
Parliamentary Centre
Blackberry Fund Suzuki Foundation
Associations JLA Ventures Rotary International
Amnesty International Royal Bank (RBC) Tamarack
Canadian Corporate Counsel Association Toronto Centre
TRRA
Kitchener Waterloo Community Foundation
Rotary International
Health Trudeau Foundation

Society for Community Research and Action Concerro

Gairdner Foundation
HopeSpring Research
Education Brookings Institute
Acadia University Cdn Health Research Foundation
Arizona State University
High Tech CANAFRO
Carleton University StoneWood Group Inc.
Carleton University
Thomson
Crawford School GigaNet
Manufacturing
Graduate Institute of International Studies ISA
Manufacturing Innovation Network
Hertie School of Governance IDRC
WatServ
Lee Kuan Yew School TRRA
McGill University Trudeau Foundation
Munk Centre Not for Profit
Norman Paterson School
Peking University
ACUNS
CIC
Services
Tsinghua University PolicyNet
CIGI
University of Ottawa Deverus
Forum for Young Canadians
University of Toronto Deloitte
New Canadians
University of Waterloo
USC
Wilfrid Laurier University
Woodrow Wilson School of Public Policy

IGLOO confidential 2008. All rights reserved.

 Business Challenge
Motorola needed to connect to specific user groups
together online to share best practices, trouble shoot
issues and build a sense of community.

Solution
Created an external online social network to:
• Manage and coordinate over 100 distinct user
groups and their activities

• Gather feedback on product features and

set up test groups on new products

• Connect members via product usage

& product types

• Create and disseminate customer

testimonials & stories

IGLOO confidential 2008. All rights reserved.

 Business Challenge
– Local city officials needed a way to improve
transparency, accessibility and feedback on
taskforce reports published by the city

– Could not have the solution hosted internally due

to security reasons

– Needed the community up and running in 5

business days

Solution
Created an online government network where:

• City officials and researchers collaborate on

taskforce reports

• General public can view and provide feedback

and recommendations on published reports

IGLOO confidential 2008. All rights reserved.

 Business Challenge
3. Create a publicly accessible web site to promote
the fund on a global scale to potential partners
building applications for the world leading
BlackBerry® device developed by RIM

4. Set up a private online community for the

investment committee to coordinate, manage and
collaborate on potential partner funding
applications and competitions.

Solution
• Created a public web site to promote the
BlackBerry Partner Fund to companies interested
in developing applications for the BlackBerry
mobile devices

• Private network for certified partners to help

them:
– Manage the investment and due diligence proc
– Collaboration and knowledge sharing
environment for partners including online
support forums; wiki for best practices; and
access to expert bloggers

IGLOO confidential 2008. All rights reserved.

 Business Challenge
Working within a short window - 37 days to be
exact , the David Suzuki Foundation needed to
create an interactive online community for public
engagement focused on raising the visibility of
environmental issues during the 2008 Canadian
federal election.

Solution
• David Suzuki Foundation created the Vote
Environment 2008 website

• Vote Environment 2008, which took only

three days to build and deploy, already has
more than 500 community members and
25,000 page views each day

• Easy-to-use, the site lets members quickly

post content and opinions to the site and
discuss topics of importance to the election

IGLOO confidential 2008. All rights reserved.

 Business Challenge

• Rotary International has long played a role

in relief efforts, most recently in Myanmar
and China.

• By using powerful new social networking

software, DRRAG helps to significantly
increase the speed with which member
clubs coordinate relief efforts, funnel
donations and provide support for the
implementing agencies on the ground.

Solution

• The DRRAG online community securely

connects Rotarians using a collection of
easy to use Web 2.0 tools.

• When a disaster occurs, members from

more than 200 countries can instantly tap
into the DRRAG network to solicit support
from other Rotary members, offer
volunteering support and access links to
other international emergency management
NGO's and governments.

IGLOO confidential 2008. All rights reserved.

 CSN “Must Haves”

1. Solution Driven Web 2.0 Essentials

Value Proposition
• Team/departmental driven not Enterprise • Bottom up approach
• Target: Customers, Partners, Sales, Members, • Easy to use
Workforce • Quick to set up (web-
• based)
SaaS Delivery
• • Cost effective
Full Suite – Content, Collaboration, Social Networking
• Web-based
• SaaS Delivery
2. Multi-Delivery Model • Mobile ready
Corporate Essentials
1. Mobile • Corporate Governance
2. SMS/Text • Security
3. Desktop • Extensibility
• Value Proposition
3. Networked Community Relationships • Administration
• Measurement / Monitoring
• Adoption (Culture)
1. Workplace and Marketplace
2. Connections between communities

IGLOO confidential 2008. All rights reserved.

 Conclusion

“If HP knew, what HP knows, we would

be 300% more productive”
─ Lou Platt, former CEO, HP

IGLOO confidential 2008. All rights reserved.

www.igloosoftware.com

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