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Trinidad Medical Aid Presentation 5 Distribution Channels
Trinidad Medical Aid Presentation 5 Distribution Channels
Trinidad Medical Aid Presentation 5 Distribution Channels
Presented by: Arundranath Mahase Kerry Wilson Nigel Garcia Cleve Chadee
and Social Development Saves time and Procurement (NIPDEC) money Delivery of medications Ministry of Planning Omits hassles in and Sustainable Sourcing Key resources Development Medications. Staff/Labor C40 Central Stores Location Pharmacies Transportation/Vehicle Stationary cost
Word of mouth
Social Media ads Channels
Delivery (car/scooter/bicycle) Online web purchase Facebook
Email
Fax telephone
Cost structure
Revenue streams Exclusive Government Contractual Agreement Special Requests (Disaster Relief etc.) Non-Govt payments by set fees
Rent
Wages Transport maintenance Fuel
Diagram of Channel
REVENUE LIST PRICE $20 $18
Profit
10%
$8
$2
Customer Insights
We proposed a combination of virtual and physical channels. Channels included online purchases, Facebook, email, telephone, fax, car/motorcycle/scooter delivery and mailing. 10 potential customers and other channel partners such as pharmacists/suppliers were surveyed with regards to our channels.
80% of customers were more comfortable with telephone orders as they prefer the idea of human interaction. These customers wanted a single toll free number to access the service rather than current process of cell numbers based on location. 90% preferred to collect their medication rather than have it placed in mailboxes as adverse effects may be experienced depending on the length of time the meds spent in there. 60% said that they would utilize the virtual channels to order, once it was user friendly enough and they received quick responses of acknowledgement. Pharmacists recommended that stamped and sealed boxes be used to deliver medication to ensure privacy, to which all of our customers agreed. While all customers liked the idea to being able to fax/email in their prescriptions, pharmacists were little concerned about abuse by re-using of prescriptions and agreed to fulfill such requests once the original prescriptions were submitted as soon after.
Customers would either call/ email or fb message to place order for delivery Many pharmacies will be accessed for medication Medication will be delivered using a car or placed in mailbox depending on item and time of delivery.
Test the MVP by taking on deliveries. This week we managed 1 delivery. Interviewed guaranteed potential customers and channel partners Collated our findings
Distance Tests
Distance Travelled (km) From Kappa Drugs (St. James) to: Carlos Street Maraval Road Colville Street Richmond Street Frederick Street Charlotte Street 0 0.8 1.2 1.6 2 2.6 3 Fuel Cost (Premium) $0.00 $0.46 $0.69 $0.92 $1.15 $1.50 $1.73 Fuel Cost (Super) $0.00 $0.22 $0.32 $0.43 $0.54 $0.70 $0.81
Phone Rates
Day Digicel Prepaid 6am-6pm 6pm-6am Evening Weekends Midnight Friday-midnight Sunday
Sourcing of Meds
THANK YOU!
QUESTIONS ?
Contact Info :
Email Trinidadmedicalaid@gmail.com Telephone West 732-9968 , East 790-4573, Central 781-2401, South Coming soon Facebook Trinidad Medical Aid Blog - http://trinidadmedicalaid.blogspot.com/ Website Coming Soon