Business Research Methods

Use of Secondary Data in Research

Presented to: Mr. Ali Afzal Presented by: M.Hashaam Roll No. : AM552381 Class : MBA (B&F) 2nd Semester Punjab Computer college, Lahore Allama Iqbal Open University, Islamabad

Topic:

Acknowledgment
First of all thanks of Allah who is most beneficent and the most merciful whose blessings are abundant and favors are unlimited. It is my pleasure to acknowledge the guidance and support of my subject Teacher: Mr. Ali Afzal for her endless guidance. I would also like to acknowledge Pharma Health Pakistan (PVT) Ltd.

Summary
Secondary data can be a valuable source of information for gaining knowledge and insight into a broad range of issues. It complements, but does not replace, primary data collection and should be the starting place for any research.

Introduction to Use of Secondary Data in Research

Research projects often begin with Secondary Data, which are gathered and recorded by someone else prior to the current project. Secondary data usually are historical and already assembled. They require no access to respondents or subjects.

Use of Secondary Data in Business Research

Secondary Data

Internal

External

Ready to use

Require Further Processing

Published Material

Computerized Databases

Other sources

Use of Secondary Data in Business

Identify the problem Better define the problem Develop an approach to the problem Formulate an appropriate research design (for example, by identifying the key variables) Answer certain research questions and test some hypotheses Interpret primary data more insightfully

Case Study
Use of Secondary Data in

Pharma Health Pakistan (PVT) Ltd.

(PVT) Ltd. Pharma Health was founded in 2003 by a seasoned management team with extensive experience in early stage Health Care companies.
About Company:

Introduction of Pharma Health

Pharma Health is the market leader in field of dermatology. It is covering almost the major therapeutics in the field of dermatology and serving the nation by leaps and bounds.

Mission of Pharma Health (PVT) Ltd

Mission Statement To improve the quality of life for patients around the world through the manufacturing and distribution of trusted and branded pharmaceuticals in all the therapeutic segments. By developing quality Pharmaceuticals specially designed for the ailing community in the countries like sub continent and Africa, we can solace the pain and trauma of our fellow beings and considerably at an affordable price.

Use of Secondary Data in Pharma Health Research

Resources of Secondary Data Field Force Vendors Published statistics; census, housing, and social security data Distributors Published Text; analysis by experts and reports Media

Uses of Secondary Data

Support Primary Research Save Time Low cost To get Advantage over competitors Identify the problem Base for Primary Research

SWOT of Pharma Health (PVT) Ltd.

Strength's
Low Price Save Time Basis for Comparison Support primary research

Deficiencies
o Incomplete o Out-Dated o Not-Accurate

SWOT of Pharma Health Pakistan (PVT) Ltd. ...

Opportunities Purpose Completion Base for Primary Research Threats Wrong Information Low Quality Biasness

Conclusion
I conclude that, the use of secondary data offers many advantages to the Pharma Health. It is important for the Pharma Health to identify, reduce, and manage the disadvantages that are accompanied by use of secondary data.

Recommendations
I will recommend that Pharma Health should prefer to use data which is accurate, high quality, and current. Search for secondary data should be as such which reduce need of Primary Research.