Started in 1999. Crossroads 1,50,000 sq. ft. Instant success as it was the first of its kind.

. Anchor tenant was their own departmental store. Could not sustain itself even though it had a strategic location. Center One was the first in the satellite city. -2003 Soon all other malls mushroomed in the city. City Centre, Palm Beach Galleria, Satra Plaza, Raghuleela.

The First Wave

Stats: The City

City was developed in 1972. Population of 11,19,477 as on 2011. Infrastructure of Rs.40 billion/USD 610 Million. One of the worlds largest planned city.

Brief:
Problems soon surfaced when the supply exceeded the demand. City had the capacity for around 3 to 5 malls but had 35 instead. Brands and companies started arm-twisting the mall management to
reduce prices.

The Mall business wasnt attractive like it used to be.

Essentials of a Good Mall

Location Connectivity and Accessibility

Visibility
Size Of the Plot Zoning Classification

Available Infrastructure
Neighbouring Buildings

Palm Beach Galleria

Architects : Raheja and Associates Rajeev Thakker

Initial Aim Current Scenario Wrong foresight planning Infrastructure planning Why some retailers stayed ?

Palm Beach Galleria

Initial Aim

Palm Beach Galleria

Current Scenario:

Palm Beach Galleria Wrong foresight planning

Palm Beach Galleria

Infrastructure planning

Palm Beach Galleria

Why some retailers stayed ?

CITY CENTRE

CITY CENTRE, VASHI (2007)

250,000 sq ft (23,000 m2) It is 2 kms away from Vashi station and located on palm beach road. Constructed by Akshar and Wellwisher Group. Ground floor- big size shops, multipurpose stage. First & second floor- all impressive brands Third & fourth floor- food court and multiplex Basement 2 levels of parking Additional open surrounding parking facility Security

Reasons for failures:

Migration to other new malls- CENTRE ONE , INORBIT Neighboring malls offered better services. Low demand & high supply. Premium brands shut down Location High rent Catchment area

SATRA PLAZA

Satra Plaza

Satra Properties Real estate development; which include residential, commercial premises,
retail, malls and hotels.

Subsidiaries

Reasons of Failure

Name of Brand Location Food Court Right Blend of Brands Customer Profiling Market Research Focused planning

FUTURE PLANS
Commercial Business Centre
From 500 sq. ft. to 10000 sq. ft. and above area offices available High Street Shopping Plaza Many offices with an enigmatic sea view A beaming triple height air conditioned entrance lobby State-of-the-art reception center and atrium appended with wide passages. 15 high speed elevators with enchanting interiors An extensive two level basement car parking Round the clock security arrangement Rich haven for companies Business hotels in close vicinity to Satra Plaza

Thank You!