The Indian Telecom sector is second largest network in the world with 898 million subscribers With 25.

3 million internet subscriptions, India stood at third place in the world Urban TeleDensity is increasing @ 147% & Rural Teledensity is increasing @ 41% Availability of affordable smart phones and lower tariffs are expected to drive growth rate in India telecom density

Total Consumer base = 898 million Estimated revenue (FY 12) = $64.1 billion Growing at a CAGR of 34 % Total Tele-density is 44.87 ( Source : IBEF Report(Sept 13))

Basic Services Basic services encompass fixed wire line and wireless in local loop (WLLfixed) services.

Wireless services hold a major market share of 92 per cent in basic services as compared to the wire line

Total number of wireless subscribers in India are 143 million. Total number of Broadband subscribers in India are 15.05 million Total number of Subscribers in India are 164.81 million

Unemployment levels Price control Devaluation / Revaluation Cost Inflation Rates GDP trend Interest rates Money supply

Total Government spending for Research & Development Total Industry spending for Research & Development Focus of Technological efforts Patent Protection New Products Technology transfer from lab to marketplace

The company was founded in 1982 as a joint venture . the name was derived from the newly-found company's goal of establishing both voice (VO) and data (DA) services over a mobile telephone network. Speech mark logo, suggesting conversation In terms of customers, therefore, only China Mobile is larger.

Vodafone Essay, previously Hutchison Essar is a cellular operator in India that covers 23 telecom circles in India Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the metros.

VODAFONE TAKEOVER
Takes over
Vodafone(Briton) A Foreign company

HTIL(Whampoa group of Li-Ka Shing. Hong Kong A foreign company

67%

Essar group
Asim Ghosh-12% A. Singh and other companies (Minority)

Hutchison Essar Indian Company

Prepaid Postpaid I-Phone 3G Magic box Handset World Calling Cards Gulf Calling Cards Vodafone PCO

Entertainment and Lifestyle Downloads Mail and Messaging Call Management Services M shop Alerts Social Networking 3G service

Vodafone UK operates over 300 of its own stores. It also sells through independent retailers e.g. Car phone Warehouse. Customers are able to see and handle products they are considering buying. People are on hand to ensure customers needs are matched with the right product and to explain the different options available.

It offers various pricing structures to suit different customer groups. Monthly price plans are available as well as prepay options.

Segmentation : income
Age Service usage Life of service Geographical condition Nature of customer Institutional Sole

Home calling cards for the family of those professionals who used to work abroad. Rs. 10 recharge for small users. Cheap SMS facilities for youth. Facilities for circle users

Where you go network follows you. network & services Innovative distribution Customer service

Differentiation
Viral Marketing/Buzz Marketing Birth of Zoo zoo Value Add services

Market Development

Differentiation Differentiation

SAP Technology

Continuous Improvement

Cost Advantage

Brand image Vodafone and Beckham ZooZoos Average revenue Recall

RESEARCH METHODOLOGY

It means a care full investigation or enquiry specially through search for new facts in any branch of knowledge It is a systematic effort to gain new knowledge It is a movement that is movement from the known to the unknown it is a voyage for discovery

To gain familiarity with a phenomenon or to achieve a new thing To portray accurately the characteristics of a particular individual situation or a group To determine the frequency with something occur ,or with which it is associated with something else To test hypothesis of a casual relationship between variables

Formulating the research problems Extensive literature survey Development of working hypothesis Preparing the research design Determining sample design Collect data Process of data Analysis of data

Lack of scientific training in the methodology of research Insufficient interaction between researcher and business establishment They does not exist a code of conduct for researcher Library management and functioning is a great problem

Collection of raw material is called data Normally there are two types of data methods are there they are primary data Secondary data

 To find out the consumer behavior towards different. Mobile operators in Delhi city. To know the consumer's opinion to select the mobile operator.

To recommend the new opportunities in the market for the improvement of sales and consumer satisfaction towards particular mobile operator.

The marketing research in this context is concerned with one of its several function namely marketing research which deals with the study of the market for analyzing the consumer behavior and consumer attitude towards different mobile operators in Delhi city. The result of the study helps mobile operators to get feedback of the mobile customers in the fastest growing city in Asia viz Delhi, about their attitudes and behavior towards different factors.

It is confined to Delhi city It is confined to limited age group customers only The sample size is confined to 200 people.

Customers

Business Home 60% 40%

Age Groups

36 Years & Above 39%

15-25 Years 33% 26-35 Years 28%

Sales
Female 20%

Male 80%

Sales
No
1%

Yes 99%

Operators
Reliance Tata 17% Airtel

27%
Vodafone 18%

18%
Idea 20%

Column1

Post-Paid
38% Pre-Paid 62%

Series 1
Tata Reliance 11% Vodafone 30%

Idea 8% 15%

Airtel 36%

50 45 40 35 30 25 20 15 10 5

0
Below Rs 500 Rs 501-1000 Rs 1000 & above

Sales
Reliance
16% Tata 19% Idea 18% Vodafone 29% Airtel 18%

Series 1
120

100
80 60 40 20

0
Below Rs 500 Rs 500 - Rs 1000 Rs 1000 & Above

100 90 80 70 60 50 40 30 20 10 Post-Paid Pre-Paid

0
<Rs 1 Rs 1 - Rs 2 Category 3

50 45 40 35 30 25 20 15 10 5 Post-Paid Pre-Paid

0
<Rs 1 Rs 1 - Rs 2 >Rs 2

Sales
Customer Care Brand name 20% 6% Service 19% Network 43%

Call Rates
12%

Sales

Yes 24%

No 76%

Sales
Bad Very Bad 14% 9% Good 19% Very Good Excellent

24%

34%