Professional Documents
Culture Documents
Kevin Lane Keller's Knowledge Model of Brand Buildind
Kevin Lane Keller's Knowledge Model of Brand Buildind
Kevin Lane Keller's Knowledge Model of Brand Buildind
KNOWLEDGE MODEL OF
BRAND BUILDIND
By:- NIKHIL JOSHI
VINOD
PRAJAPAT
OSHAL
Surf Non product
Price:-afFordable by
middle class families
Ex el
Brand recognition-
2.User
imaginary=Wash the
clothes with good
Advertisement, performance detergent
Sponsorship 3.Usage
Etc. imaginary=there is no
Attributes=r harmful impact on
BRAND AWARE: elated hands
Highly aware by qualities of Product
Easy to use
a large customer Surf exel related=1.Form
group because: variants=available in
Brand recall:-Logo, different packs
Tag line 2.Property=Blue Crytel
( daag acche hai ) 3.size=one &3.3 kg,
Types of brand mega size, Bucket
association------- Attitudes=it pack
s easy to 4.Style=designing
Favorability of uses, packing , modern style
BRAND brand More etc.
Functional= good
KNOWLEDGE: association=Exe varieties,
performance, washing
- llence in Feeling
the clothes, now daag
performance, good
acche hai
User friendly
Strength of Benefits=the
Brand brand se are some
image=creation of image=more Experiential=supreme
benefits who
brand image by 4 than 5 cleanness, whiteness
make it
associated features, Types of Good status
unique:-
these are:- packets:- Quick
Wash Freshness
Combi Pack
Uniqueness
Blue Bucket of Symbolic=log
brand=Surf
Pack exel
o
Automatic
Bar Mesh Pack