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    Socio Economic Classes of India

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    akka-47
    India has a growing consumer market that is projected to become the 5th largest by 2025. The document outlines India's socioeconomic classes which range from the deprived class earning less than 90,000 rupees to the global Indians earning over 1,000,000 rupees. Food and grocery currently account for the largest spending at 35.9% while rent, education, fuel and transport, and apparel and accessories make up other significant expenditure categories. The socioeconomic classification system groups urban Indian households into five segments (SEC A-E) based on the education and occupation of the chief wage earner, providing a more stable view of consumption behavior than income alone. SEC A and B constitute over a quarter of the

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    Socio Economic Classes of India

    Uploaded by

    akka-47
    11K views14 pages
    India has a growing consumer market that is projected to become the 5th largest by 2025. The document outlines India's socioeconomic classes which range from the deprived class earning less than 90,000 rupees to the global Indians earning over 1,000,000 rupees. Food and grocery currently account for the largest spending at 35.9% while rent, education, fuel and transport, and apparel and accessories make up other significant expenditure categories. The socioeconomic classification system groups urban Indian households into five segments (SEC A-E) based on the education and occupation of the chief wage earner, providing a more stable view of consumption behavior than income alone. SEC A and B constitute over a quarter of the

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    India has a growing consumer market that is projected to become the 5th largest by 2025. The document outlines India's socioeconomic classes which range from the deprived class earning less than 90,000 rupees to the global Indians earning over 1,000,000 rupees. Food and grocery currently account for the largest spending at 35.9% while rent, education, fuel and transport, and apparel and accessories make up other significant expenditure categories. The socioeconomic classification system groups urban Indian households into five segments (SEC A-E) based on the education and occupation of the chief wage earner, providing a more stable view of consumption behavior than income alone. SEC A and B constitute over a quarter of the

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    11K views14 pages

    Socio Economic Classes of India

    Uploaded by

    akka-47
    India has a growing consumer market that is projected to become the 5th largest by 2025. The document outlines India's socioeconomic classes which range from the deprived class earning less than 90,000 rupees to the global Indians earning over 1,000,000 rupees. Food and grocery currently account for the largest spending at 35.9% while rent, education, fuel and transport, and apparel and accessories make up other significant expenditure categories. The socioeconomic classification system groups urban Indian households into five segments (SEC A-E) based on the education and occupation of the chief wage earner, providing a more stable view of consumption behavior than income alone. SEC A and B constitute over a quarter of the

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    of 14

    Socio Economic

    Classes of India

    Rakhi Dutta
    India as a Consumer Market
     Presently 12th largest consumer market in
    the world(17 trillion Indian rupees)
     Poised to become the 5th largest by
    2025(70 trillion Indian rupees)
     Indian spending patterns will evolve, with
    basic necessities such as food and apparel
    declining in relative importance, and
    categories like communications and health
    care growing rapidly.
    Economic classes
     Deprived (< Rs.90,000)
     Aspirers (Rs.90,000- Rs.200,000)

     Seekers (Rs.200,000- Rs.500,000)

     Strivers (Rs.500,000- Rs.1,000,000)

     Global Indians (Rs.1,000,000)


    All India Spends
     Food & Grocery -- Food &
    35.9% Grocery
     Rent –13.6% 40.00%
     Education—6.2% 35.00% Rent &
     Fuel & Transport— Utilities
    30.00%
    6.2%
    25.00%
     Apparel & Education
    Accessories—5.2% 20.00%
     Savings & 15.00%
    Investments— Fuel &
    4.1% 10.00% Transport
     Communication— 5.00%
    4.1% 0.00% Apparel &
     Books & Music— Accessories
    3.1%
    Savings
    &Investmen
    ts
    The Concept
    The socioeconomic classification (SEC), groups
    urban Indian households on the basis of education
    and occupation of the chief wage earner (CWE: the
    person who contributes the most to the household
    expenses) of the household into five segments
    (SEC A, SEC B, SEC C, SEC D and SEC E
    households in that order).

    This classification is more stable than one based on


    income alone and being reflective of lifestyle is
    more relevant to the examination of consumption
    behaviour.
    Constitution
     SEC A&B, constitute over a quarter
     The mid economic class, SEC C
    constitutes 21%
     Lower two SECs account for over
    half the population.
    Table: Socio-Economic Classes
    IRS NRS (1990-91) &
    (1998-99) IRS(1998-990)
    % % increase in avg. MHI
    Projected Base: All 49174
    Urban Households
    (in 000s):
    SEC A 10 113
    SEC B 18 113
    SEC C 21 117
    SEC D & E 51 127
    Table: Socio-Economic Classes in Rural
    India
    Education of
    chief wage Type of House
    earner
    Pucca Semi-pucca Kuchcha
    Professional degree
    R1 R2 R3

    Graduation/ PG R1 R2 R3
    College R1 R2 R3
    SSC/HSC R2 R3 R3
    Class 4-Class 9 R3 R3 R4
    Up to class 4 R3 R3 R4
    Self-learning R3 R4 R4
    Illiterate R4 R4 R4
    Behaviors in SECs
    Behaviors in SECs
    Behaviors in SECs

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