Trinidad Medical Aid Delivering to your doorstep

Presented by: Arundranath Mahase Kerry Wilson Nigel Garcia Cleve Chadee

Business Model Canvas

Key partners Ministry of Health Ministry of the People Key activities Processing of customer requests Locating of medications Value proposition Convenience Reliability Saves time and money Omits hassles in Sourcing Medications. Costumer relationships
Get- Loyalty, Personal interaction, Word of mouth, Social Media Keep- loyalty bonus, customer service, Competitions Grow referral customers , misc. items,

Costumer segments

Patients of Public Health Institutions

CDAP users outside of Public Health institutions. Public users interested in the service

and Social Development Procurement (NIPDEC) Delivery of medications Ministry of Planning and Sustainable Key resources Development Staff/Labor C40 Central Stores Location Pharmacies Transportation/Vehicle Stationary cost

Channels Delivery Facebook Email Fax telephone

Cost structure

Rent
Wages Transport maintenance Fuel

Exclusive Government Contractual Agreement Special Requests (Disaster Relief etc.) Non-Govt payments by set fees Daily customers (prescription and over the counter drugs) Subscription fee (yearly)/ Usage fee Advertising on website

Revenue streams

HYPOTHESES AND TESTING

Revenue model Direct sales force located in north, east and west for deliveries. Providing the service for the Government Advertisements on Website

Pricing tactics Fixed price for service = Price + markup

In surveying approx. 10 potential customers from various customer segments. Questions such as how valuable the customers thought the business was and how much will they be willing to pay. Investigations as to how much is charged for similar delivery services. Since there was found to be no known service like ours we looked at different delivery service charges. Courier services seem to be the market closest to ours.

Some rates were as follows:TTPOST Charge by Weight $31 up to 15kg and additional $29 for an excess of 5kg Jet Box Charge by Location Ground local Courier Rates East - $57 West - $46 North - $26.45 South - $80.50 Central - $63.25 On Forward areas eg Point Fortin, Mayaro etc - $287.50 NB: An additional TTD3.50 per lb after 5lbs to all zones. All prices are vat inclusive Exploring additional ways of achieving discounts such as Medicard, which offers average discounts of 10% at numerous pharmacies throughout Trinidad and Tobago.

Payment Flow Diagram

Daily customers (prescription and over the counter drugs)

Exclusive Government Contractual Agreement

Special Requests (Disaster Relief etc.) Subscription fee ( yearly) PAYMENT ACTIVITES

INSIGHTS
60% of customers were confortable with the price of $20 per delivery, some were willing to offer more. 40% of the customers said that a yearly subscription would be practical seeing that most persons use medication regularly. Customers wanted to know if they got discount on both delivery and medication using medicard. At least 1 customer is only concerned with receiving medication and will handle insurance claim when they get the receipt.

Hypothesis: Heres what we thought

An across the board charge of $20.00 was to be applied to all deliveries. Price will be based on an acceptable figure based on previous groundwork.

Experiments: So heres what we did

Started charging flat price of $20.00 for all deliveries made. Continued our strategies for getting customers. All new customers were assessed for potential acceptance into keep section of funnel.

Results: So heres what we found

We got two clearly defined customer segments: 1. One-off delivery customers 2. Refill order customers Based on this development, we found two revenue streams. Customers saw two different values, i.e. different fixed pricing tactics can be used: 1. Pay for when wanted. 2. Need frequently so I will be paying regularly.

Usage fees and subscription fees.

Iterate: So heres what we are going to do next

Finalize our different prices. Conduct more sales. Engage partners who may in turn influence pricing tactics. Set goals for the number of payers we would like to have to sustain business.

Trinidad Medical Aid Delivering to your doorstep

THANK YOU!
QUESTIONS ?
Contact Info :
Email Trinidadmedicalaid@gmail.com Telephone West 732-9968 , East 790-4573, Central 781-2401, South Coming soon Facebook Trinidad Medical Aid Blog - http://trinidadmedicalaid.blogspot.com/ Website Under-construction