Internet Marketing

BINDU RATHORE

Internet Marketing
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

We cant teach you everything about Internet Marketing

Agenda
Introduction What is Internet Marketing Why Internet Marketing Benefits of Internet Marketing The Three Keys to Internet Marketing Search Engine Optimization Social Media Marketing Pay per Click Advertising How to use Internet Marketing To get desired Job To build business To be successful People who made it BIG in life -Intrapeneurs

What is Traditional Marketing?

Marketing Today?

Why Internet Marketing ?

75 years

50
38 years

Million People

13 years

4 years

The Statistics
Internet users :
Worldwide-2,095,006,005 India- 65 Million

Facebook users-More than 750 million users Twitters- nearly 200 million users

Why Internet Marketing?

People are Searching..

So Direct them.

The benefits
Fastest On 24/7 Smartest Time is the only cost Cheapest

IM isnt magic or voodoo

IM is visibility for yourself or your business through disciplined business practices.

3 Keys of IM
SEO

SMO

PPC

3 Keys of IM
SEO

SMO

PPC

Can Google see

Your Presence?

SEO

Your Presence?

Can Google see

Your Website ?

3 Keys of SMO
SEO

SMO

PPC

Are you Connected ?

Your profile on Linked in ?

Your own Blog?

Your Videos?

Your Tweets?

3 Keys of IM
SEO

SMO

PPC

Pay Per Click Marketing

Pay Per Click Marketing

Paying to be here

How to use Internet to get Job/Build business

How do I get there?

Create Content
Thought Leadership Display expertise Solve buyer problems Generate yourself Target the right audience Use best Material Identify Keywords

Spread Content and Share

Where do I publish?
Use Social Media

People who made it big

Ram Shriram - Director Google.com

Avnish Bajaj - Baazee.com

People who made it big

Catherine Cook MyYearBook www.MyYearBook.com Why Catherine Matters: Catherine Cook of MyYearBook.com managed to get 5 Million Members on Myyearbook.com. Talk to Catherine Cook for any length of time and you get the distinct feeling you dont need to remember this girls name because youll be hearing it often in the years to come.

People who made it big

ASHLEY QUALLS WhatEverLife www.WhatEverLife.com Why Ashley Qualls Matters: Ashley Qualls who is already a multi-millionaire, and has taken the young entrepreneurs world by storm.Aged just 14, Ashley created WhatEverLife.com, a Myspace layouts site aimed at the female demographic, the site now gets over 250,000 visitors every single day, which is more than teen magazines such as Teen Vogue, Seventeen & Cosmogirl combined.Ashley doesnt charge users to use the site, instead, she strategically places ads on the site, and around 60% of her monthly income comes from

People who made it big

Juliette Miss O & Friends www.missoandfriends.com Why Juliette Matters: It all started when Juliette was 10, she drew people that she called cool girls. She then decided to create a website for her sketches which led to Miss O & Friends which has been valued at $15 million!

People who made it big

Thilak Raj Rao Tech Buzz www.tech-buzz.net Why Thilak Matters: Thilak Raj Rao is a 18 year old collage drop out earning $1000s every month from his tech blog. Thilak has been online with his website for 2 years now but was a internet addict following the top technology websites on the net

Thanks for the Gift of Your time

Q&A