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SIT - The Appeal and Motivation of Special Interest Tourism For Customers
SIT - The Appeal and Motivation of Special Interest Tourism For Customers
Unit #13 Learning Outcome 3 Thr appeal and motivation of special interest tourism for customers
Product Features
A feature is any part of your product or service that can be physically seen or touched. It is what the product or service is.
Product Benefits
A benefit what a product or service DOES for you, or mean to you as the customer.
The city tour visits the Cathedral which will save you the cost and time of a separate visit later on
Every tour bus is air conditioned which means it will be very comfortable during the trip
The art gallery opens at 8am which means you will be there early and avoid the queues
Your flight includes lunch which means you dont have to buy an expensive lunch at the airport The motorcycles are all BMW late models providing you with the highest levels of comfort and safety The bedrooms have en free wi-fi saving about $50 in average internet use charges.
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Tourist Motivations
A special interest tourism experience is always motivated primarily by that particular interest. All leisure motivation can be classified as either avoidance (escaping) or search (seeking). Iso-Ahola (1989) Modern society is a major factor in tourist motivation. whether to simply escape from the pressures and stress of modern life or to seek the authentic, satisfying and meaningful experiences elsewhere, people increasingly believe that the only way to survive in modern society is to regularly remove themselves from it, albeit on a temporary basis. Tourism therefore is both caused and sustained by modern society.
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looking for something different looking for more in search of an authentic experience skill improvement escape and relaxation discovery of places, knowledge, of self status and image danger and thrills challenge health therapeutic benefits sustainability challenge novelty: going to a new place, to do a new thing being first the first in their circle to go somewhere, do something product pulls such as low pricing (value for money), seasonality (less crowded, cheaper) drawn in by the promotional campaigns and advertising modernism modern society causing stress and pressures on people to escape and refresh
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