Innovation Design

Creativity
Unconventional strategy Futuristic Vision More number of firsts

Beating the odds..

Steve Jobs
Born Occupation February 24, 1955 (age 54) Chairman and CEO, Apple Inc. Board of Directors, Walt Disney Company

Salary
Net worth Education Recognition

US$1
$5.1 billion (2009) High School Top CEO of the world ( Harvard Business Review ) CEO of the decade ( Fortune ) #57, Worlds Most Powerful People ( Forbes )

Apple Inc..
1 Infinite Loop, Cupertino, California

Revenue (FY 09) : US$ 42.91 billion CEO, Chairman & Co-founder : Steve Jobs

Key Products : Mac ( Pro, Mini, iMac, Macbook, Air )

iPod ( Shuffle, Nano, Classic, Touch ) iPhone iTunes, iWork, iLife, MacOS

iPad
www.apple.com

1955 -1981 1982 -1985

Early Years

Ahead of time vision

1986 -1990

The NeXT big thing

1991 -1994

Wilderness years

1995 -1999

From Toy Story to iCEO

2000 - 2004

Rebuilding Apple

2004 Till Date

On top of the world.

The Start of Apple..

What is a personal Computer ? Steve Jobs and Wozniak united to answer this question Initial roles : Wozniak The Engineer Steve Jobs The Marketing guy Initial hurdle : How to make a capital base? Place of start : Wozs Garage First product : Apple 1

Apple-1 prototype, 1976

The Apple I was sold as a motherboard (with CPU, RAM, and basic textual-video chips)less than what is today considered a complete personal computer. Apple was incorporated January 3, 1977. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple.

Apple II Series
The Apple II was introduced on April 16, 1977 at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because it came with color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II

Apple II

Apple II has the first so called killer App of the business world VisiCalc spreadsheet program By this time, Apple was competing with IBM and Microsoft in the business and corporate computing market

VisiCalc

Apple III Series

The Apple III was essentially an enhanced Apple II - newest heir to a line of 8-bit machines

1981, IBM launched a 16-bit and less expensive PC

Apple III was called off. Company later agreed that it was a commercial flop with only 65,000 pieces sold worldwide

Apple III

Lisa & Macintosh

Steve Jobs began working on the Apple Lisa in 1978 but in 1982 he was pushed from the Lisa team due to infighting, and took over Jef Raskin's low-cost-computer project, the Macintosh. Lisa became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price tag and limited software titles. Lisa was close to heart project for Steve Jobs, he even named his daughter after that.. In 1984, Apple next launched the Macintosh. Its debut was announced by the now famous $1.5 million television commercial '1984
Lisa

Apples first commercial

1985

Steve Jobs fired from Apple..

Most public failure after being the most remarkable computer person of the Silicon Valley.. -Whole Earth Catalogue

NeXT

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over. I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. - Steve Jobs
Stanford University Speech

The NeXTcube was described by Jobs as an "interpersonal" computer, which he believed was the next step after "personal" computing. That is, if computers could allow people to communicate and collaborate together in an easy way, it would solve a lot of the problems that "personal" computing had come up against. During a time when e-mail for most people was plain text, Jobs loved to demo the NeXT's e-mail system, NeXTMail, as an example of his "interpersonal" philosophy. NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-mail. Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by such things as the NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel. Info.cern.ch was the address of the world's first-ever web site and web server, running on a NeXT computer at CERN. The first web page address was http://info.cern.ch/hypertext/WWW/TheProject.html - Founder of www, Tim Berners-Lee

And the Internet era begins..

Steve Jobs entry into Animation Industry.

Pixar started in 1979 as the Graphics Group, a part of the Computer Division of
Lucasfilm before it was bought by Apple co-founder Steve Jobs in 1986.

Toy Story, 1995

A Bugs Life, 1998 Toy Story-2, 1999 Monsters, 2001 Finding Nemo, 2003 The Incredibles , 2004 Cars, 2006 Wall-E, 2008 Up, 2009

Restructuring the Animation Industry..

Return to Apple..
In 1996, Apple announced that it would buy NeXT for $429 million. The deal was finalized in late 1996,bringing Jobs back to the company he co-founded. Priority Tasks: To help Apple gain the same status To make few great products for mankind To show what it means when Steve says insanely great To restructure music industry

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title 'iCEO.'

CEO

100 million iPods sold -Apple Address, 2007

The first step against piracy. Steve persuaded Sony, Fox, 20th century, MGM and alikes to come under one roof

Reality distortion field..

In essence, RDF is the idea that Steve Jobs is able to convince himself and others to believe almost anything with a mix of charm, charisma, bluster, exaggeration, marketing and persistence. RDF is said to distort an audience's sense of proportion or scale. Small advances are applauded as breakthroughs. Interesting developments become turning points, or huge leaps forward. Impossible-seeming schedules, requirements or specifications are acceded to. Snap judgments about technical merits of approaches are sometimes reversed without acknowledgment. Those who use the term RDF contend that it is not an example of outright deception but more a case of warping the powers of judgment. The term "audience" may refer to an individual whose attitudes Steve is intending to affect. -Bud Tribble

MacBooks..

Added a new dimension to the personal computing

MacBook Pro are the fastest PCs in the world, running on Mac-OS In his 2007 keynote, Jobs revealed the thinnest notebook on the planet

MacBook Air

First ever tablet PC iPad. Released Jan 27, 2010

Key pointers towards Apples marketing and Brand Image

The marketing strategy is that there is No Strategy - Steve Jobs

We Build the best products that we feel are best and I should feel pleasure using it - Steve Jobs Apple Keynote Address Apple marketing is done by hobbyists and Computer enthusiasts round the world on their blogs, forums, social networking sites, etc. Apple has a pool of audience - PC World

Public faith that Apples product will take care of everything they need and the things they never thought they would need Apples product are 5 years ahead of their time - Paul S. Otellini (Intel CEO)
Chain of Apple stores across globe Extended warranties Sometimes free / Sometimes paid upgrades

Main Competitors..

Key challenges and threats.

Apple considered as a one-man show Apple moving towards knowledge locking

Open source community rising, but Apple still locked in Source Code
Future management of Apple is the key concern With the advent of companies like Google coming into each and every area of business

Best quotes ever..

We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream. It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans. Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? It's better to be a pirate than to join the Navy. Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me. I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money. It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. I would trade all of my technology for an afternoon with Socrates. I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.

Stay Hungry Stay Foolish!!!!!