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  • Nestle The Infant Formula Controversy

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    Anand KV
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    Nestle has faced accusations over 20 years related to its marketing of infant formula in developing countries. Critics allege Nestle discouraged breastfeeding and the misuse of formula contributed to malnutrition and death. Nestle sought guidance from UNICEF and WHO to identify responsible measures. It was advised to support breastfeeding, educate on proper formula use, and involve local cultures and economic realities in product marketing. While formula provided nutrition for some, aggressive marketing and lack of education on appropriate use had unintended health consequences.

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    NESTLE THE INFANT FORMULA CONTROVERSY.pptx

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    Nestle has faced accusations over 20 years related to its marketing of infant formula in developing countries. Critics allege Nestle discouraged breastfeeding and the misuse of formula contributed to malnutrition and death. Nestle sought guidance from UNICEF and WHO to identify responsible measures. It was advised to support breastfeeding, educate on proper formula use, and involve local cultures and economic realities in product marketing. While formula provided nutrition for some, aggressive marketing and lack of education on appropriate use had unintended health consequences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    299 views7 pages

    Nestle The Infant Formula Controversy

    Uploaded by

    Anand KV
    Nestle has faced accusations over 20 years related to its marketing of infant formula in developing countries. Critics allege Nestle discouraged breastfeeding and the misuse of formula contributed to malnutrition and death. Nestle sought guidance from UNICEF and WHO to identify responsible measures. It was advised to support breastfeeding, educate on proper formula use, and involve local cultures and economic realities in product marketing. While formula provided nutrition for some, aggressive marketing and lack of education on appropriate use had unintended health consequences.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    NESTLE-THE INFANT FORMULA CONTROVERSY

    CASE BRIEF
    For over 20 years, Nestl has been directly and indirectly charged with involvement in the death of Third World infants Most of the charges alleged due to discouraging breast feeding among Third World mothers Misuse of the products, thus contributing to infant malnutrition and death Nestle sought clarifications from UNICEF and WHO so as to identify the immaculate measures

    THE RESPONSIBILITIES
    Be involved in baby friendly campaigns Create breast feeding awareness Create awareness pertaining to usage instructions for the formula Continue their efforts on social responsibility Reposition themselves in the market Reduce pushing sales through channels like hospitals Have a cut on giving free samples

    ACCUSATION AVOIDANCE
    Understand the countrys culture Support breastfeeding and its benefits Encourage using formula for special situations only Analyse health hazards and implications of the formula

    A STEP FOR THE FUTURE


    Understand tradition, life style, economic status, natural conditions of the host country Conduct studies about the possible medical implications

    Involve in morality rather than bottom line increase

    DECISION TO MARKET THE RD FORMULA IN 3 WORLD COUNTRIES Marketing techniques used:


    Free samples given Mass marketing to general public Nearly all of these advertisements depicted healthy white babies being fed by the formula. Pushing sales through hospitals and maternity wards by dumping the formula Marketed to the society who did not know how to make maximum use of the product

    Unethical Component Nestle displayed negligence and did not fulfil their corporate social responsibility Did not play its role in educating the public as to the proper methods of using the product

    Ethical Component Nestle wanted to provide nutrition to those who could not afford it- hence the free samples Poorly nourished mothers unable to feed their children- the formula was an ample substitute- lack of knowledge to use was the downside

    ADVICE TO NESTLE
    Support breast-feeding through campaigns Empower and educate the 3rd world on how to use the formula Reduce the risk of mother-child transmission of HIV by creating awareness Help by CSR- having HIV detection camps

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