Submitted by: Bindu Thushara.

N IGTC August 27, 2013

CONTENTS
Introduction

Survey on job search tools

Perceptions of job seekers and recruiters Expert views on linked in recruitment

References

INTRODUCTION
LinkedIn was launched in 2003 as an online professional network that members could use for promoting or announcing new sales, discovering new business leads and communicating with other professionals in their fields. Employers and recruiters classify job seekers into two categories: active, meaning they are aggressively seeking new employment, and passive, meaning they are not trying to change jobs, but would be open to an offer.

Finding a new job is not the only reason people create LinkedIn profiles, and it is for exactly that reason that LinkedIn has become so attractive to employers and recruiters.

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The ability to search passive candidates is particularly important for recruiters in industries, such as high-tech, that have a hard time filling high-demand positions requiring specific skills.
Employers and recruiters are also charged annual fees for individual jobposting slots, as some customers call them, to advertise open positions at their companies. Each corporate client pays license fees for each individual employee authorized to do advanced searches and contact potential job candidates. According to a new survey of job seekers, hiring managers, recruiters and HR executives, close to 100% of job seekers use LinkedIn as their number one social media site for job hunting.

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For job seekers, whether actively pursuing new positions or just keeping their options open, it is advisable to create and maintain thorough, accurate and updated profiles. The profiles, which members post at no cost, are the rough equivalent of an online business card, resume, and short sales pitch combined with social-media capability to interact with others on a wide variety of professional topics.
The value of the site relies on the theory suggesting that all people are within six degrees of separation from each other. Once you build a following, your odds of connecting with potential employers, clients or business partners can be increased exponentially.

SURVEY ON JOB SEARCH TOOLS

The survey by Right Management, the talent and career management arm of staffing giant Manpower, polled 300 job seekers and 100 people on the hiring side, including hiring managers, recruiters and human resource executives throughout North America. Among the job seekers; Two thirds were Baby Boomers and one third were members of Generation X. Some 95% say they are looking for a permanent job Just 23% want to be entrepreneurs though slightly more Gen X job seekers and 27%, want to work for themselves.

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According to a recent survey conducted by DHR International and Modern Survey. While LinkedIn holds on to this top billing, executives indicated that Twitter (27%) and Facebook (44%) were sites that they use often.
Interestingly, in their findings, these executives defined social media brands primarily as Facebook, LinkedIn and Twitter, each having awareness over 80%. Other sites were a distant second tier of blogs (~50%), Pinterest (>30%) and Google+ (~30%).

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Comparing Linked in to other social medias, the executives also indicated that they would use social media more if: If it were helpful to their business90% If they were actively looking for a new career opportunity86% If the items learned were consistently high value85% If they thought it was a better use of their time 80% If they better understood the benefits ~60% If they had a better experience with the tools ~50% Any job seeker or recruiter uses technology for tracing the right person. Print media is hardly considered. Another latest trend in the recruitment is the video interviewing, both live and pre-recorded.

PERCEPTIONS OF JOB SEEKERS AND RECRUITERS

Job Seekers: Some 94% say they prefer LinkedIn as their chief job hunting tool. After LinkedIn, job seekers are more likely to use Google+ than Twitter. Gen X candidates rank Facebook, Google+ and Twitter evenly. Some 22% of job seekers use smartphone job search apps.Macs are on the rise: This year 86% say they own a PC, down from 91% a year ago, while 33% own a Mac, up from 23% last year. Landlines are also on the wane, with only 34% of all job candidates saying they have one, down from 40% a year ago. Technology connectivity plays a vital role than the traditional sources.

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Recruiters: Social media sites like LinkedIn are the top way to search for candidates. Hiring managers and recruiters also still use company websites and employee referrals. Job boards and recruiters themselves are on the decline After LinkedIn, hiring managers use Facebook, then Google+ and Twitter in a distant fourth place. More than half use social media to post jobs and three quarters use it to find possible hires. Some 65% also use job boards and company websites rank third.

EXPERT VIEWS ON LINKED IN RECRUITMENT

Senior Vice President of Right Management, Monika Morrow quoted Success almost always comes down to the candidate making a personal connection with a person or persons on the hiring side. The technology, now so integral to the job search, is just a tool, not by itself a solution. LinkedIn has become must have within our industry, said Jason Smith, senior vice president at KNF&T Staffing and Resources, a Boston recruiting firm. Its a way to brand yourself, to articulate who you are as a company or individual, said Dan Lyons, senior vice president of human resources at Allen & Gerritsen Inc., a Boston advertising firm that regularly uses LinkedIn.

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You have to consider it your own online branding tool, said Ed Nathanson, director of talent acquisition at Rapid7 in Boston. You have to market yourself. At the Boston recruiting firm Hollister Inc., about 60 employees are licensed to conduct searches on LinkedIn to both recruit on behalf of clients and for its own staffing needs. We use it every day, said Jack Fellers, director of technology and creative consulting at Hollister. LinkedIn is a site for professionals, Fellers said. Fellers also warned those who treat Linked-in as Facebook that it only sends a wrong message since the purpose it serves differs from their activities on their profile (personal photos, news articles, gossipsetc)

REFERENCES
http://www.forbes.com/sites/susanadams/2013/08/12/linkedin-stillrules-as-the-top-job-search-technology-tool-survey-says/2/ Leadership:8/12/2013@6:57PM

http://www.forbes.com/sites/susanadams/2013/08/12/linkedin-stillrules-as-the-top-job-search-technology-tool-survey-says/
http://www.forbes.com/sites/tjmccue/2013/04/09/linkedin-ispreferred-by-executives/ http://www.bostonglobe.com/business/2013/01/13/linkedin-becomingtool-choice-for-job-recruiters/dC5eoYkMsPyC7FxltkqL6O/story.html