Business Plan

Eclipse Printing Solutions, LLLC

Full-service Digital Printing Solutions Provider

Amy Hacker, Chief Executive Officer John Hansen, President

Introduction
At Eclipse Printing Solutions, LLC, we understand printing is more than putting color to paper. Our motivation, and our promise to clients, is to deliver Printing Beyond Color!

We are specialists at what we do; our passion is reflected in our dedication to addressing our clients needs. We strive to make the print-buying process easy for you, so you can focus on your specialty.

Deliver high quality, high value solutions at competitive prices.

Be a full-service digital printer capable of printing on a wide array of mediums.

Be an essential solutions provider our customers unequivocally trust.

Company Plan
Limited Liability Corporation organized in Wisconsin in May 2009. East River Square strip mall located in the Town of Ledgeview. Triple net lease for a 1,350 sq. ft. store front. IKON-Konica Minolta BizHub C6500 Color production unit. Ricoh Aficio 2150 Black-White production unit. Pitney Bowes DP40S Color production unit with high-capacity envelope feeder. Complete bindery services (folding, cutting, numbering, perforating, booklets, ) Established processes for order entry, invoicing, book-keeping, data storage, Key Advisors: Christopher Laws, Ralph Jensen, Paul Willems.

Marketing Plan
Digital printing has become the fastest growing segment of the printing industry. Small printers (> 20 employees) comprise 80% of shops for the last 30+ years. Target Market Business-to-Business clients; Small businesses 199 employees. Brown County - 18,000+; Appleton-Oshkosh-Neenah - 27,600+; Clients serviced in 2010 - 271. KSFs: Exceptional Customer Service; Diverse Industry Knowledge; Low Overhead. Competitive advantage: First provider of digital printing, wide-format, vinyl graphics, complete bindery, mailing services, and project management all under one roof. Medium-priced, high value provider. We cannot compete on price alone, but must compete on building lasting relationships that go beyond just providing print.

Financial Plan
Breakeven Analysis: Jan 2011 $(537); Feb 2011 $(145); Mar 2011 $(2,320).

12-month Income Projection: Forecast to finish 2011 with net income $4,842.00.
Cash Flow: Jan 2011 $25,126; Feb 2011 $220; Mar 2011 $(1,580). Cash flow will improve through 2011, finishing the year with $32,609 cash on hand. Breakeven Analysis for five years 2011-15 indicate revenues of $2,253,399 and a BE$ of $1,638,521. For the five-year period, we should reach the break-even point in December 2014.

Financial Plan
Eclipse Printing Solutions, LLC
Uses of Funds Equipment & Misc. Furniture
Pitney Bowes DP40S (1) HP Z3200ps (1) Graphtec FC7000 Cutter (1) iMac 27" Computer (2) Dell Optiplex Computer (2) Buffalo NAS RAID Server (1) NetGear Ethernet Switch (1) Work Stations-Desks (2) Worktable - Vinyl Graphics FlexiSign 8.x Mac (1) Adobe CS Premium (2) Adobe Acrobat X (2) Quark Xpress (1) Zoo Printing membership Starting vinyl inventory Misc vinyl supplies Shipping/Sales Tax $ 15,500 4,300 4,000 6,200 3,200 900 740 2,000 1,500 1,700 1,160 820 300 1,200 3,000 750 3,675
$ 50,945

Five Year Objective Results Objective

New Clients Avg. Order Count Avg. Order Cost Internet Revenues Total Revenues Net Income

2011 243 6.377 $ 192.248 $ 8,000 $ 323,093 $ 4,842

2012 269 6.5327 $ 198.977 $ 12,000 $ 379,882 $ 20,574

2013 295 6.6884 $ 206.936 $ 15,600 $ 443,305 $ 68,372

2014 321 6.8442 $ 215.213 $ 20,280 $ 514,448 $ 110,312

2015 347 7 $ 223.284 $ 26,364 $ 592,670 $ 127,391

Website-Store/On-line Ordering
6,200 $ 6,200

Pro-Forma Balance Sheet for March 31, 20xx

2011 Cash in Bank $ 24,765 Total Current Assets $ 35,962 Total Fixed Assets $ 109,751 Total Assets $ 145,712 Total Current Liabilities $ 24,937 Total Long-term Liabilities $ 69,375 2012 $ 38,182 $ 49,554 $ 113,624 $ 163,178 $ 37,841 $ 63,750 $ $ $ $ $ $ 2013 63,993 77,304 123,579 200,883 25,601 46,875 Total Liabilities Capital Stock Retained Earnings Total Equity Total Liabilities and Equity $ $ $ $ $ 2011 94,312 50,000 1,400 51,400 145,712 $ $ $ $ $ 2012 101,591 50,000 11,587 61,587 163,178 $ $ $ $ $ 2013 72,476 50,000 78,407 128,407 200,883

Private Loan Pay-off

10,000 $ 10,000

Promotions for 3 Years

10,000 $ 10,000

Line-of-Credit
25,000 $ 25,000

Total Investments

$ 102,145.00

Closing Remarks
Weve all heard the phrase, a paperless society. The phrase is a fallacy, especially regarding the needs of the small business. As well, most small businesses lack the knowledge and resources to accommodate their printing needs internally. We are excited about the future for the small printer. The National Association of Print Leadership forecasts industry growth of 24% for 2011, and 3% annually for 20122015. To realize the goals of this business plan, we are seeking investment funds of $100,000. The details of the capital required are explained in the plan. We are confident once you get a chance to review the plan thoroughly, youll will share our enthusiasm.