Payroll Giving Programme

India may be a land of opportunities, but plenty of work needs to be done to

establish equity within society

34% of the population is

Population : 1.15 Bn below Purchasing Power
Parity of USD 1/day
Annual GDP
Growth Rate :
8.7%`

35.2% of the 132nd of 179

population is countries on the
illiterate Human Development
Index`
49% of the women
live in poverty
27.5% of the
population lives below
the National Poverty
Line
Source : UNDP
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Individual charity in India is amongst the lowest worldwide even as the
income disparities between the rich and the poor continue to grow

Individual Charity as % of GDP The need for a giving culture…

USA 1.70%

 Last two decades have witnessed a

UK 0.80%
widening of the gap between the
rich and the poor
Canada 0.75%
 The poor have to deal with lack of
Australia 0.70% basic amenities – access to decent
education, healthcare and
Netherlands 0.45% livelihood opportunities
Giving by Individuals and  In the meantime, the affluent have
Germany 0.20% Corporates is ~USD 200 Mn.
in addition to foreign enjoyed the benefits of greater
contributions amounting to incomes, reduced taxes, 100%
India 0.04% ~USD 1.1 Bn. inheritance, etc.

India’s large social sector needs to be sustained by increasing giving significantly

Source : http://www.vexen.co.uk/countries/charity.html, Copal Partners – India Charity Report 3

GiveIndia is a philanthropy marketplace which aims to ensure that resources
reach the most effective organizations in an efficient manner

Vision Operating Model

A strong “giving” culture where Indians
donate 2% of their income every year to a
cause that matters.
A vibrant “philanthropy marketplace” to
ensure that the most efficient and effective
nonprofits get access the most resources
The fundamental premise of our operating
model is that the donor is an “investor”
looking for “social returns” i.e. mostly the
satisfaction of knowing the money made a
difference to someone else’s life

Mission

To promote efficient and effective giving that

provides greater opportunities for the poor in
India

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Who are we and what do we offer?

 A non-profit organization established in 2000

 Provides a choice of 150+ NGOs that have cleared specific norms of transparency and
credibility

 500+ donation options of these NGOs to choose from using an online platform at
www.GiveIndia.org

 Convenience of donating online through a range of donation options including credit

cards, bank account and cheques

 Instant e-Receipt on making a donation

 Feedback report within 4-6 weeks of making a transaction

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We have some strict norms which we follow while conducting a due-
diligence on NGOs

 They should be non-political, non-religious institutions 

 At least 50% of beneficiaries should be from families 

earning below Rs 3000 p.m.

 More than 2/3rds of the Directors cannot be related by 

blood or marriage

 The salaries and travel costs of the Directors should 

be disclosed

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GiveIndia’s has a very well-respected Board of Directors comprising
some of the stalwarts of Indian industry

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The GiveIndia website is centered around selection of a specific cause and
donation options for such a cause

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The Payroll Giving Program has grown from 3 companies in 05-06 to more than 60
companies across sectors

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We believe we have assisted our various stakeholders do their bit for society
and they say so themselves

“As an NRI, I had to rely on "I think GiveIndia is doing an excellent

friends and relatives to make job of projecting the potential of
donations…then I found getting donations to make a difference
GiveIndia's banner on the ICICI in the lives of the poor.” – CINI
site. I have been a regular donor
and have been impressed by the
way you have grown to provide a
link between the donor and the "It is due to the efforts of your
non-profits.” - Donor organization that a large number of
non-profits including ours have been
able to mobilize such large financial
resources from across the world."-
Blind People's Association
"We had been grappling with vague good
sentiments, but not knowing exactly what
to do or where to start. They helped us
clarify and articulate our intentions,
resulting in a practical plan for effective
and meaningful community involvement. “
– Jerry Rao, Chairman & MD, Emphasis

“GI helped identify our primary charitable

objectives. The CCS team has been great to
work with, providing guidance and advice,
“GiveIndia’s feedback report is but also offering us sufficient flexibility to
awesome!! Detailing how the allow us to do what was best for ING Vysya
donated money is utilized and – VP, ING Vysya
that too with illustrations is very
reassuring.” - Donor

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 The impact

Since its launch, GiveIndia has channeled

over 100,000 donations totaling over
Rs75cr to more than
150 NGOs all over India, impacting over
1 million lives

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