Professional Documents
Culture Documents
Linkedin Invitations
Linkedin Invitations
The Statistics
Job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group.
Create an ad write your ad in minutes using a LinkedIn account Select a target audience determine which LinkedIn members should see your ad Set your budget and bid set a maximum amount you want to spend and how much youre willing to pay for clicks or impressions
Your ad will be reviewed by a member of our customer support team, usually within 24 hours. If your ad meets our guidelines and is approved, it will become active on the LinkedIn.com website.
Profile Page (when users view the profile of other LinkedIn members) Home Page (the page that users see when they log in to LinkedIn) Inbox (the page where users see messages and invitations to connect) Search Results Page (the page that results when you search for a member by name) Groups (on pages in LinkedIn Groups)
An Example: On a user's Home Page, (1) your ad text may appear in a single line across the top of the page or (2) both your image and ad text may appear with up to 2 other ads in the rectanglular ad unit in the right column of the page. The number of times your ad will be displayed depends on a variety of factors including your budget, bid, and your ads click-through rate (CTR).
Vice President or Owners 18-24 or 35-54 "Female" or "Male" "Business Intelligence Group" or "Corporate Real Estate"
Tip: To explore the various targeting options, sign in to create an ad. (Your ad can be a draft ad. It will not be posted to the website until you enter a valid credit card). On the next page, you'll be able to see the various targeting options and an estimate of the audience size you'll be able to reach
Practical Statistics
Criterias used: Industry: Function: Seniority Includes: Company Size: Computer Hardware, Computer Software, Information Technology and Services Information Technology CXO, Director, Manager, Owner, Partner, Senior, VP 51 - 10,001+ Employees
Note: - These can be further filtered in the Excel Sheet - The numbers were taken from LinkedIn between 9-11AM, 12-04-12
Demographics
Belgium Denmark
Netherlands
Norway
Demographics Explanation
Top 10 cities in their respective country 1. Copenhagen 2. Oslo 6. Utrecht 7. Arhus
3. Brussels 4. Antwerp
5. Amsterdam
As one can see, LinkedIn usage by IT users can be traced back to the biggest cities in their respective country. Now of course, this would only tell us how efficient each target region would be.
Target Audience
From the information shown above: The most attractive cities to test run would be Amsterdam, Brussels and/or Copenhagen. This is due to their area coverage and the high density of LinkedIn users. (Total coverage of 65,000 users without filter) We will be aiming for people who are only focused on Computer Hardware Computer Software Information Technology & Services
This would compute to 8,758 users total.
Creativiteit http://hulp.linkedin.com/app/home http://partner.linkedin.com/ads/info/Ads_faqs_updated_nl_NL.html? utm_source=li&utm_medium=el&utm_campaign=gate-c http://partner.linkedin.com/ads/info/Ads_bestpractices_nl_NL.html http://partner.linkedin.com/ads/info/Ads_bestpractices_track_nl_NL. html http://www.adfireworks.com/ems2/preview.aspx?CampaignID=pxbb bccdkebfggchxwqk http://globalmarketing.dell.com/pages/brand-elements.aspx