Public relations is the planned effort to establish and maintain mutual understanding between an organization and its publics through communication. It analyzes public perception and identifies how an organization's policies align with public interest, then executes communication programs. Public relations establishes relationships through tools like press releases, exhibitions, lobbying, and journals in order to develop goodwill among key publics such as employees, suppliers, government, media and local communities.
Public relations is the planned effort to establish and maintain mutual understanding between an organization and its publics through communication. It analyzes public perception and identifies how an organization's policies align with public interest, then executes communication programs. Public relations establishes relationships through tools like press releases, exhibitions, lobbying, and journals in order to develop goodwill among key publics such as employees, suppliers, government, media and local communities.
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Public relations is the planned effort to establish and maintain mutual understanding between an organization and its publics through communication. It analyzes public perception and identifies how an organization's policies align with public interest, then executes communication programs. Public relations establishes relationships through tools like press releases, exhibitions, lobbying, and journals in order to develop goodwill among key publics such as employees, suppliers, government, media and local communities.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
“Public Relations is the deliberate, planned and sustained effort to
establish and maintain mutual understanding between on organization and its publics.”- Institute of Public Relations, USA Functions Of Public Relations Public Relations establishes the relationship among the two groups(organisation and public). Art of developing reciprocal understanding and goodwill. It analyses the public perception & attitude, identifies the organisation policy with public interest and then executes the programmes for communication with the public. Publics of Public Relation: Employees,Suppliers,Intermediaries,Government,Financial community,Local communities/pressure group, The media Tools of PR: Press Releases,Education & Training,Exibition & Trade show, Lobbying, In-house journal etc Characteristics of PR 1.Relatively Low cost 2.Can be targeted 3.Credibility 4.Relatively uncontrollable 5.Saturation of Effort.