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INTEL - Branding Saga
INTEL - Branding Saga
GROUP MEMBERS:
MANISHA VERMA
MANISHA ROY
KUNASHNI MEHERJI
MEGHA BHARTIYA
COMPANY
COMPANYPROFILE
PROFILE
ØBUSICOM (JAPANESE
CALCULATOR MANUFACTURING
COMPANY)
MAJOR ØMARK-8( WORLD’S FIRST
BUYERS
HOME PC)
ØALTAIR
ØIBM
WHY
WHYBRANDING
BRANDINGINTEL??
INTEL??
ØTo create awareness among PC users about Intel and its
products.
ØMost PC users were not even aware of the availability of
advanced processors and their cost-saving performance
ØThis realization was inspired by “Moore’s Law”, which stated
that ‘the number of transistors on the microprocessors
roughly doubles every 18 months to two years’.
ØInitially, interactive marketing and B2B interactions
increased customer awareness among business users.
ØCreating a strong brand to communicate with the
consumers.
ØTo present the microprocessor as a ‘key component’ and
‘not just a component’ in the computer.
ELEMENTS OF MARKETING INTEL
THE
THE“BUNNY
“BUNNYPEOPLE”
PEOPLE”
Promoted Intel’s MMX
technologically featured
people (bunny people)