Professional Documents
Culture Documents
Bridgewater (Endorsements)
Bridgewater (Endorsements)
Bridgewater (Endorsements)
2013 2013
2012 2012
2011 2011
2010
Teddy Bridgewater is a natural fit with Adidas. Adidas is the official sponsor of Louisville Athletics and Bridgewater is the face of Louisville Football. Bridgewater will be one of the top quarterbacks selected in this years draft and his marketability as a top pick would appeal to Adidas. With the rash of injuries affecting some of Adidas top athletes, the company may be in need of a new face, and Teddy Bridgewater would be perfect. Teddy is a franchise quarterback with the durability and positive image to lead the Adidas company for years to come. Bridgewater is already comfortable with Adidas and their band image. It would be a seamless and natural transition.
Louisvilles Teddy Bridgewater is the clear-cut top prospect. -Peter King| Sports Illustrated
Teddy Bridgewater has had a close connection to breast cancer since he was fourteen. His mother Rose was diagnosed with breast cancer and not given a great chance to survive. However, she was committed to fighting and beating the disease. She fought through breast cancer while supporting Teddys dream of playing professional football. She finally went into remission once Teddy went was accepted into Louisville. Bridgewater would be a great endorser for the Susan G. Komen foundation from his personal connection and experience with breast cancer. The NFL supports breast cancer awareness for an entire month and Teddy Bridgewater would be a great spokesperson. Teddy and Roses story would be a great inspiration to many while also providing awareness to the fight to find a cure.
Jumpman 23
Yum! Brands food would be a great potential endorsement deal for Teddy Bridgewater. Yum! Brands is one of the three fortune 500 companies in Louisville and highly advertised throughout the country. Teddy Bridgewaters star power in the Louisville community makes this an easy branding fit. The company constantly advertises their products and different fast food chains during NFL games. For example, Pizza Hut is a direct sponsor of Fox NFL Sunday. Therefore, it would be easy to incorporate Teddy Bridgewater as the face of Yum! Brands during NFL games, similar to how Subway uses RG3. Teddys obvious, close ties to Louisville would make this the perfect partnership and would be sure to raise the brand image of Yum! Brands.
Bridgewater can be the next Star Quarterback to represent Yum!Brand foods like Aaron Rodgers and Pizza Hut.