HINDUSTHAN UNILIVER LIMITED

PRESENTED BY ~
Prakash Sharma (PG-I-011)
PG-I-011
3RD SEM.
IMM, New Delhi
 Hindustan Uniliver Limited
HUL ~ India’s Largest fast moving consumer
goods company.
Market leader in home & personal care product
One of the country's largest exporters.
Hindustan Uniliver Limited
Turnover ~ 13718 cr.
Employees ~ 15000.
Manufacturers & Marketers of
daily use categories~
Personal care, Fabric Wash, Beverages
Oral Care, Household Care, Hair care
Skin Care Oil & edible fats, Ice Creams
Culinary Products, Seeds & Fertilizers.
Vision~ HUL’s vision is to be an injury free
organization.
Mission~ They bring safety on top of
mind for all employees and will integrate it
with all business processes & ensuring a
safe and healthy work environment.
 HUL Corporate Purpose
 Meet every day to people everywhere.
 Anticipate the aspiration of our consumer
&Respond creatively with branded products &
service which raise their quality of lives.
 Bring our wealth of knowledge and international
expertise to the service of local consumer.
 Willingness to embrace new idea’s & learn
continuously.
 Rural venture Area’s of influence
Discontinues increase in direct rural reach.

Educational & attitudinal shift towards health, Access

hygiene etc.

Create a channel for Brand communication in Attitude

deep rural.
Awareness
Catalyze rural wealth creation.
Affluence
 Profile of Indian rural Economy
Sector %
Agriculture 78.0
Manufacturing 7.1
Service 5.8
Trade 4.4
Others 4.3
 MARKETING STRATEGIES OF
HUL FOR RURAL AREA

 For long term benefit HUL started

PROJECT STREAMLINE in 1997.
 Appointed 6000 sub-stockists that directly
covers about 50000 villages &250million
customers.
 Integrate, economic, environment, &social
objective with Business Agenda.
 PROJECT SHAKTI
In 2001,with partnership of self help group
of rural women & covers 5000 villages in
52 districts in different states.

SHAKTI targets small villages with the

population of less then 2000.

Providing health & hygiene education

through shaktivani program.
 SHAKTI
Now SHAKTI has been extended 80,000
villages in 15 states with 45,000 women
entrepreneurs & generating Rs.700-1000
per month to each women.
 SHAKTI- future orientation
Plans are also being down up to bring in
partners involved in agriculture, health,
insurance & education to catalyze overall
Rural development.
 Lifebuoy swasthaya chetna
 Life boy swasthaya chetna (LBSC) is a rural
health& hygiene initiative which was started in
2002.
 LBSC was initiative in media dark villages in (UP,
MP, Bihar, Orissa) with the objective of spreading
awareness about the washing hands with the
soup.
 Being India's leading personal wash health brand
Lifebuoy saw a role for itself in propagating the
massage of hygiene & health in village
 Lifebuoy swasthaya chetna
 LBSC is multi-phased activity which works
towards effecting behavior change amongst the
rural population it touches.
 It target children as they are the harbingers of
change in society and mothers since they are
the custodians of health.
 The first interaction with students is then
replicated with the women and finally the rest of
the community.
 Why all these program
 To take people aware
 To increase the consumption.
 To increase the income.
 To increase behavior in –
 Awareness & living standard Lifestyle
 Self consciousness.
 SWOT ANALSYS
Strengths-
1. Strong brand portfolio, price quantity & variety.
2. Innovative aspects.
3. Solid base of the company.
4. Corporate social responsibility.

Weakness-
1.Strong competitors.
2.Low export level.
3.High price of some products.
4.High advertising costs.
Opportunities-
1.Large domestic market.
2.Untapped rural market.
3.Chngeing lifestyle & rising income level, i.e.
increasing per capita income of consumers.

Threats-
1.Tax & regulatory structure.
2.Slowdown in economy can have an impact
on FMCG industry.
THANX