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  • BCG Matrix

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    Pulkit Gupta
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    1) The detergent market in India is growing at 13% annually, with HUL leading at 38% share using Surf Excel. 2) Tide falls under the Question Mark category as the industry is growing but Tide needs major investment to become the market leader. 3) The hair care sector in India is growing double digits with HUL leading at 63% growth, placing Head & Shoulders in the Question Mark category as it grows year over year.

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    1) The detergent market in India is growing at 13% annually, with HUL leading at 38% share using Surf Excel. 2) Tide falls under the Question Mark category as the industry is growing but Tide needs major investment to become the market leader. 3) The hair care sector in India is growing double digits with HUL leading at 63% growth, placing Head & Shoulders in the Question Mark category as it grows year over year.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    637 views3 pages

    BCG Matrix

    Uploaded by

    Pulkit Gupta
    1) The detergent market in India is growing at 13% annually, with HUL leading at 38% share using Surf Excel. 2) Tide falls under the Question Mark category as the industry is growing but Tide needs major investment to become the market leader. 3) The hair care sector in India is growing double digits with HUL leading at 63% growth, placing Head & Shoulders in the Question Mark category as it grows year over year.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    BCG Matrix: Detergent Category

    Detergent Market is growing in India at a rate of 13% per annum. HUL leads the market share with Surf Excel with 38%.

    Star

    Question Mark

    Tide comes under the Question Mark Category.

    Cow

    Dog

    Industry is growing but Tide needs to invest hugely to become the market leader.

    BCG Matrix Head and Shoulders


    Indian Hair & Care sector has double digit growth. HUL is the market Leader with 63% growth. It comes under Question Mark Category. As it is growing year on year it comes under Question Mark Catergory.

    Star

    Question Mark

    Cow

    Dog

    BCG Matrix Dental Care


    Growth in Dental Care industry continues compound at 6.8%. Oral B is the Market Leader in Tooth Brush Category. It is a Star.

    Star

    Question Mark

    Cow

    Dog

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