Professional Documents
Culture Documents
Tommy Hilfiger
Tommy Hilfiger
LOGO
Mr.HILFIGER
HISTORY
• Tommy Hilfiger made his first foray into fashion as a
purveyor of hippy chic to New York campus kids in 1969.
Building on the success of his first shop, People's Place,
Hilfiger had established a chain of 10 speciality stores in
upstate New York by the age of 26. During the Seventies,
he turned to designing and for a period worked for Jordache
before launching his own label in 1985. An astute
businessman with a talent for publicity, Hilfiger's first ad
campaign, which cost him $3 million (£1.8m), prompted a
flurry of interest, after it proclaimed him as one of the "Four
Great American Designers for Men", along with Perry Ellis,
Calvin Klein and Ralph Lauren. By 1990, sales of Tommy
Hilfiger clothes had topped $25 million (£15m).
Today the growing Hilfiger fashion empire, supplemented by
fragrances and other merchandising spin-offs, is worth
more than $400 million (£240m) a year. Meanwhile Hilfiger
CAREER
• After turning to the design aspect of clothing by designing
for the rest of his stores in upstate New York, Hilfiger moved
to New York City with his now estranged wife, Susie.
Although he was offered design assistant positions with
designers Calvin Klein and Perry Ellis, and was broke, he
turned them both down with greater plans in mind.
Tommy Hilfiger
Hilfiger Denim
Hilfiger Sports
TOMMY HILFIGER
• Target audience: 25- 45 years of age.
• Tommy hilfiger label appeals to those
seeing new interpretations in classic
American styles
• Tommy collection consist of casual
sportswear n accessories for men,&
women that reflect the classic American
brand mission.
• Tommy includes products for men , women
and children.
HILFIGER DENIM
• Hilfiger denim speaks to a younger target of 18-
28 year old denim oriented customers.
• The label consists of casual sportswear with a
focus on premium denim-related, separate for
men & women.
• The collection is slightly more “ fashion forward”
than the main TOMMY HILFIGER Label.
• Designs are inspired by American classics &
finished with a modern edge & fresh spirit.
• The products are sold at dedicated retail stores,
department stores, & specialty stores.
Hilfiger Denim
Men & women Collection
HILFIGER SPORTS
• Targeting the 18-45 year old
customers, hilfiger sportswear
consists of high performance active
wear for men & women including
apparels for fitness/ training, golf,
swimming, sailing, skiing.
• Hilfiger sportswear are sold at
dedicated retail stores ,department
stores, & specialty stores in Europe
and Japan.
STORES
Across the globe there are over 900
Tommy hilfigerstores locations
including the premium flagship retail
destination