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A Growth Strategy For Gildan Activewear
A Growth Strategy For Gildan Activewear
A Growth Strategy For Gildan Activewear
Background
Logic Summary
Audience : Board of Directors Assumptions : Formal; friendly; action bias
primary decision maker; limited knowledge- need reminding likely will agree Goal : Decision to go ahead with 3 point programme
Gildan is a leading supplier of low-cost, quality branded basic family apparel Gildan has grown at a CAGR of 19% in the last 10 years Gildan has three sources of long-term sustainable competitive differentiated advantage (LTSCDA) Low-cost position of high quality apparel products A highly integrated and effective global supply network A strong management team focused on creating value for the customer
Complications:
Gildan has saturated its key wholesale distribution market with a 70% market share. Gildans branded apparel is still developing and is currently weaker than its competitors.
Question : How will Gildan sustain its growth in the next 5 years?
2. Expand licensing agreements with other brands and build Gildans own brand to grow its branded apparel segment in the U.S.
Gildan has significant room to grow in US branded apparel as it currently only has a 6% market share Gildan is well-positioned to build its own brand as it can leverage its existing core strengths of cost, quality and distribution Increased sales volumes achieved through 2 and Gildans own expanding brand licenses brand will result in economies of scale and higher profit margins
3. Invest in fabric R&D to develop a differentiated next generation of Gildan active wear products
Gildans vertically integrated manufacturing capabilities allow it flexibility to incorporate textile innovations Active wear segment is a growing market that Gildan should penetrate to ensure its long-term, sustainable growth As innovative materials are valued in active wear, Gildans cost advantage allow it to uniquely position an innovative product line-up within this market
Executive Summary
Background: Gildan is a leading supplier of low-cost, quality branded basic family
apparel. Its competitive advantage stems from its low cost, high quality products, integrated supply chain, and strong management team. It has grown at a CAGR of 19% for the last 10 years.
Question: How can Gildan sustain its growth in the next 5 years ? Recommendation: In order for Gildan to sustain its growth in the next 5 years, it
must
1. Increase penetration of printwear segment in Europe and Asia-Pacific. 2. Expand licensing agreements with other brands and build its own brand. 3. Invest in fabric R&D to develop a differentiated next generation of products.
BACKGROUND
BACKGROUND
BACKGROUND
+12% / year
2,000
+19% / year
$millions
1,000 500
$millions
1,500
2013E
2010
2011
2009
2012
Fiscal Year
Fiscal Year
Source: RBC Capital Markets Research Gildan Activeweat Inc - July 28, 2013
2013E
2009
2010
2011
2012
Gildans stock has returned 19% CAGR over the past 10 years compared to 5.5% for the TSX
BACKGROUND
Source: Bloomberg
LTSCDA
Gildan has three sources of long-term sustainable competitive differentiated advantage (LTSCDA)
LTSCDA
Operational excellence to produce low cost high quality apparel products - LTSCDA 1
LTSCDA
High gross margins achieved through owned and operated vertically-integrated manufacturing facilities Substantial CAPEX into modernizing and refurbishing existing and newly acquired manufacturing facilities to achieve cost efficiency
Economic returns
Operational excellence to produce low cost high quality apparel products - LTSCDA 1
LTSCDA
Installation of biomass facilities for steam generation to lower energy costs and reduce reliance on high-cost fossil fuels
Innovations in manufacturing process and technology innovations to advance product performance via features such as moisture management and anti-microbial properties
Operational excellence to produce low cost high quality apparel products - LTSCDA 1
Gildans quality system and focus on basic fashion supports efficient production
LTSCDA
The Gildan Quality System uses quality controls to promote best practices to improve operational efficiency at all its manufacturing plants
Basic apparel allows flexibility to respond to changes in consumer preferences and demand and to achieve economies of scale
Strategically-located manufacturing hubs world wide support an effective global value chain
LTSCDA
Central America and Caribbean Basin facilities support North American sales; facilities in Bangladesh support sales in Asia and Europe Benefits gained from low transportation, wage, tax rate, and trade costs
The global supply network supports efficient replenishment programs with short production/delivery cycle time
LTSCDA
The Company has control over backward linkages with raw material and forward linkages into distribution and retailing to support industry leading replenish turnaround time
Worldwide distribution channel enables Gildan to better positioned to meet the service requirements of the target markets Information system investments and economies of scale support Gildans efficient supply chain organization
Component global networks Production global networks Marketing global networks
Gildan has built strong relationships with global wholesale distributors, consumer brands, and retailers to create integrated supply network
LTSCDA
Whole sale distributors in 30 countries across North America, Europe, and the AsiaPacific region Leading supplier of socks in the U.S. mass-market retail channel such as Walmart, Target, Kohls and JC Penny Supply chain partner to global consumer brands
Stable management team ensures leadership continuity with a high level of expertise in apparel industry
LTSCDA
Management has executed key strategic initiatives to achieve Gildans market leader position in U.S. printwear
U.S. printwear market share 1998-2012
LTSCDA
Years
Management focuses on being socially and environmentally responsible at all of its manufacturing facilities
LTSCDA
COMPLICATION
COMPLICATION
Source: Desjardins Capital Markets Research Gildan Activeweat Inc - April 15, 2013
Gildans branded apparel is still developing and is currently weaker than its competitors
Hanes Brands Inc.
COMPLICATION
Gildan
HOW WILL GILDAN SUSTAIN ITS GROWTH OVER THE NEXT 5 YEARS?
In order to sustain future growth Gildan must focus on following three horizons
ACTION
Horizon 3
Horizon 2
Profit
Horizon 1
Protect printwear segment via international expansion
Time
Gildan currently has limited penetration in Europe and Asia-Pacific printwear markets Printwear in Asia-Pacific and Europe is expected to grow at a faster rate than the U.S.
Gildan can leverage its cost advantage in producing printwear to achieve international market leader position
ACTION
Gildan currently has limited market share in Europe & Asia-Pacific printwear segment
Europe printwear market share in 2013
Asia-Pacific printwear market share in 2013 Gildan 1%
Printwear in Asia-Pacific and Europe is expected to grow at a faster rate than the U.S.
Annual growth rate (2013) of printwear market by geography
ACTION
8%
2%
10%
5%
Gildan can leverage its cost advantage in producing printwear to achieve international market leader position
6
$5.00
ACTION
5
Average price (US$)/unit
4 3 2 1 0
$1.50
Gildan
Action 2: Expand licensing agreements with other brands and build Gildans own brand to grow its branded apparel segment in the U.S.
Gildan has significant room to grow in US branded apparel as it currently only has a 6% market share Gildan is well-positioned to build its own brand as it can leverage its existing core strengths of cost, quality and distribution Increased sales volumes achieved through expanding brand licenses and Gildans own brand will result in economies of scale and higher profit margins
ACTION
Gildan has significant room to grow in US branded apparel as it currently only has a 6% market share
Branded apparel sales, U.S. 2013
Gildan 6%
Gildan is well-positioned to build its own brand as it can leverage its existing core strengths of cost, quality and distribution
ACTION
Increased sales volumes achieved through expanding brand licenses and Gildans own brand will result in economies of scale and higher profit margins
Increasing market share versus unit cost
40%
ACTION
$1.60
35%
$1.40
30%
$1.20
25%
$1.00
20%
$0.80
15%
$0.60
10%
$0.40
5%
$0.20
$-
Year
Action 3: Invest in fabric R&D to develop a differentiated next generation of Gildan active wear products
Gildans vertically integrated manufacturing capabilities allow it flexibility to incorporate textile innovations Active wear segment is a growing market that Gildan should penetrate to ensure its long-term, sustainable growth
As innovative materials are valued in active wear, Gildans cost advantage allow it to uniquely position an innovative product lineup within this market
Gildans vertically integrated manufacturing capabilities allow it flexibility to incorporate textile innovations
The Apparel Global Value Chain
ACTION
Yarn (Spinning)
Petrochemicals
Synthetic fibers
Production Networks
Export Networks
Marketing Networks
Component Networks
integrated and controllable
Active wear segment is a growing market that Gildan should penetrate to ensure its long-term, sustainable growth
ACTION
Performance Activewear
250 Market Size ($ bn) 240 230 220
+7.5% / year
210
200 190 2010 2011 Year
2012
$US 244B
As innovative materials are valued in active wear, Gildans cost advantage allow it to uniquely position an innovative product line-up within this market
Low End
ACTION
High End
Combine
(+) Multiple materials (+) High innovation, margin (+) Mass market (+) Value priced
Combine
Valued
FINANCIAL SUMMARY
Gildan share price is expected to grow at 10.5% CAGR over the next 5 years based on the recommendation assumptions
Projected Financials ($ mm)
$1,600.00
Assumptions
$1,400.00
$1,200.00
Total $mm
$1,000.00
& annual international market growth modeled at 15% overall in next 5 years
$800.00
$600.00
$400.00
$200.00
Year