Professional Documents
Culture Documents
Sarath
Sarath
Effective Writing
Recall, the opening sections of the proposal should be the foundation of the section introduction
Background Research Problem (w/ research concepts) Methodology & Procedure Sample frame Research Instruments
Third quarter performance peaked dramatically in the East relative to the West and North. Overall brand performance remained stagnant from region to region in the first, second, and fourth quarters.
80 70 60 50 40 30 20 10 0 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr East West North
Dont just spout numbers; tell the story behind the data
What does the quantitative data suggest? Based on complete evidence in the data gathered, what conclusions can be drawn? What recommendations, suggestions can be made to address the marketing problem?
Make proactive recommendations for marketing the product based on the evidence uncovered in research Look for opportunities to appeal to the target market
Are there benefits that should be addressed? Are there attributes that have unique appeal?
Appendix References
Each table labeled with a numerical identifier Columns are clearly labeled
Organization of the written presentation for Quantitative Research should follow a recommended format
Discuss method, instrument, and implementation of method (e.g., means for recruiting, )
Research Sample
Discuss sample frame, number recruited, profile of participants Remember: Classification questions
Findings
Organize presentation sub-topics by COI Discuss questions that fall logically into COI area
Marketing recommendations
Recall the purpose of the research exercise was to understand college students knowledge, attitudes, and behaviors toward the Nintendo Wii
Based on what your team found, what can you offer Nintendo in terms of research insights that can be used for marketing?
Remember
Reflect a comprehensive research report (including secondary, qualitative, & quantitative) Include recruitment screeners from qualitative research
Put the strongest person(s) forward Use others strengths where necessary
Do introduce yourself and your team members and your project focus early in the presentation
Do establish an outline that will be used to present your research
Do highlight, summarize the process and findings from research Do rehearse before the presentation
The Biggest Do
Presentation Donts
Its not about the show, its about the information No one knows the data better than you and your team
Presentation FAQs
Course FAQs
When will I get my final grade? How should I access my grade? Can I email or call you earlier than the posting date to get my grade? Will I be able to see the final project after the grade is in? Can I or my team have the final project returned at the end of the semester?
Details