Professional Documents
Culture Documents
Leadership in Mobile Industry
Leadership in Mobile Industry
By:Jay Sheth Shreenivas Yadkikar Liston Joseph Maprayil Harsh Mirpuri Sandesh Chavan
Agenda
Apple iOS
Android
A Linux-based operating system Designed primarily for touch screen mobile devices Acquired by Google on August 17, 2005 Unveiled in 2007 along with founding of Open Handset Alliance First Android-powered phone sold in October 2008 Is open source and code is released under the Apache License
Each updated version is named in alphabetical order after a dessert or sugary treat Share in global smart phone market 64% 11868 different models, scores of screen sizes and 8 OS versions simultaneously in use Worlds most widely used smart phone platform
SONY Corporation
Major player in electronics, entertainment industry Founders: Akio Morita and Masura Ibuka
Founded in 1946
Ranked 87th in fortune 500 list CEO: Kazuo Hirai
Leadership at SONY
Changing name
Tokyo SONY
Leadership of SONY
Products
Walkman TR TR
World's
World's
Changes in strategy
Executive Summary
Micromax entered into handset market in 2008 and within 3 years it became the third largest handset manufacturer in India
In this period, it has focused mainly on rural market and has become a leader in the same
Now it started to expand its presence within India and on international level Micromax has presence in more than 560 districts through 125,000 retail outlets in India
INNOVATIONS
30 day battery standby phone-X1i GC700 was a dual sim device which enabled GSM & CDMA in one device with just a flip of the device
Pricing Strategy:
Its
at the core of Micromax to serve the customers by providing them with lower cost, value for money products
Thus So
with a lower price they are providing with almost same functionality which in turn helped them in gaining a better share in the mobile market as consumer also wants lower price phones with higher functionalities
SWOT Analysis
Strengths: Innovative products and features- Marathon battery mobile phones with a 30-day battery life, phone which is programmable as a universal remote control, gravity phones are some of the features which have increased the popularity of the product. Low cost of production With its plants located in China, Micromax bears a low cost in production due to availability of labor at cheaper rates. Effective promotion campaigns- Micromax has been promoting its products through famous celebrities and has also had tie ups with MTV.
SWOT Analysis(contd.)
Weaknesses:
Weak brand image in urban areas- Micromax has still not been able to establish itself well in the urban market as its main concentration had been on the rural population.
Perception of low-quality Chinese brand- Micromax has a manufacturing unit set up in china which has strengthened this perception among people.
SWOT Analysis(contd.)
Opportunities:
Increase penetration in urban market- Since Micromax has started entering this market; it has a very huge opportunity to establish itself in this market.
Entry into international markets- Micromax has the potential to make its presence felt on global scale eventually as it establishes itself in the domestic market.
SWOT Analysis(contd.)
Threats:
Increasing competition from local and international players- With well established players like Nokia, Samsung, etc Micromax faces a tough competition from these players. Replication of business model by competitors- Micromaxs business model has been replicated by many new players which again pose a threat to Micromax.
Leadership by
About Samsung
Leadership history
2005
Ranked 27th in the Worlds Most Admired Company of Fortune Released the worlds first 7 mega pixel camera phone Developed the first-ever speech recognition phone Unveiled 10M pixel camera phone Took No. 1 spot in US cellphone market Built the worlds largest mobile phone as recorded in the Guinness Book of World Records
2006
2008
2009
Leadership history
2010
Brand value was ranked No. 19 in the world by Interbrands 2010 Best Global Brands Became the #1 global electronics company by sales Launched the Galaxy smartphone series with the Android OS
2012
Took 9th place among global top 100 brands with a brand value of USD 32.9 billion
2013
Innovations
Galaxy Note
Smartphone-tablet hybrid with a giant screen Ability to run two apps at once in a split screen or separate window Stylus Voice assistant Google Now
Galaxy S4
Product line-up
Computers Cellular phones MP3 players Software Online Music Vendor Distributes third party computer Accessories Apple TV an online television adapter
Apple's innovations
Apple II Macintosh
iTunes
iPod Apple Store
iPhone
App Store iPad
Siri
IPhone
First full touch screen phone without physical keyboard IOS - Consumer friendly User Interface Upward line of technology
iTunes
Digital distribution platform for mobile applications Application based Ecosystem for Mobile computing
Operate on Revenue sharing model with 70% of revenue goes App developer while apple takes 30% of revenue generated
Developers have earned 14 billion dollars in total till now
Focus Passion
Risk taker
Innovation Involvement
Effective Communication
Like a transformational leader, he focuses on " transforming " others to help each other to be encouraging and harmonious, and to look out for the organizations a whole . His leadership creates valuable and positive change in the followers In his leadership he enhances the motivation performance of his followers group , some people also categorize him as a charismatic leader Innovation distinguishes between the leader and the follower This quotation is the key to the leadership style of Steve Jobs; he has made innovations accessible to the customers so that they keep opening their wallets.
References
http://robins.richmond.edu/documents/cases/Sony.pdf
Made in Japan: Akio Morita and SONY by Akio Morita
Thank you