Professional Documents
Culture Documents
Okkk
Okkk
Okkk
VISION STATEMENT
MISSION STATEMENT
To set the standard of excellence for flying across the globe by always striving hard to provide unmatched services to all our prestige guests when it comes to safety, entertainment and punctuality and the most state of the art airplanes gives us an extra edge to meet our customer needs consistently and to grow more
CUSTOMERS
SERVICES
Taking guests from one destination to another with safety, punctuality and entertainment.
TECHNOLOGY
. organization believes in giving utmost flying experiences on consistent basis to the guests and by reaching out an extra mile to meet their needs. PHILOSOPHY
SELF CONCEPT
CONCERN FOR GROWTH . That part consistency shows that the organizations survival and profitability depends upon it, if we lose we will lose it all.
PUBLIC IMAGE
That their needs will be met and for that the organization is willing to take an extra mile.
STRENGTHS
I. II. III. IV. V. STRONG BRAND MONOPLY AT HAJ FLIGHTS GREATER ACCESS TO DESTINATIONS WORLD WIDE FINANCE W.H.O GOVERNMENT HUGE JET FLEET
WEAKNESSES
1. 2. 3. 4. 5. HIGH MAINTENANCE COSTS OVER STAFFING CORRUPTION UNION HOLD LOW MOTIVATION OF EMPLOYEES
OPPORTUNITIES
1. 2. 3. 4. 5. USE OF ALTERNATIVE FUEL INCREASED TRAVELLING IN ASIA MERGER AND ACQUSITIONS NEW DESTINATIONS GLOBALIZATION OF FED-X
THREATS
1. 2. 3. 4. 5. FOREIGN EXCHANGE RISK WORLD WIDE WEAK ECONOMIC CONDITIONS TERRRORISM INNTENSE COMPETITION POLITICAL INTERFERENCE
INPUT STAGE
INTERNAL FACTOR EVALUATION MATRIX:
STRENGHTHS
Point to point frequency Broader target market First movers (experience advantage) Brand Image Huge destination coverage State to the art fleet Financial resources Competitive staff Monopoly 0.07 0.08 0.02 0.2 0.04 0.07 0.08 0.02 0.06
0.05 0.04 0.04 0.05 0.04 0.05 0.06 0.05 0.04 0.05
3 3 4 4 4 4 4 3 3
2 2 1 2 2 1 2 1 2 1
WEAKNESSES
Corruption Dysfunctional structure Strong domestic competition with airlines Non professionalism Strong union hold Bad allocation of resources Government influence Over staffing Low awards and appraisals Debt
EXTERNAL FACTOR EVALUATION MATRIX:
OPPORTUNITIES
Subsidy on oil prices Ability to have maximum fleet and route Increasing number of airports Air crashes of other airlines Changing customer trends Low cost barriers Industry recovery predicted Better recruitment policy Globalization of speed-ex
WEIGHTS (W)
0.04 0.03 0.05 0.2 0.03 0.07 0.08 0.06 0.05
SCORE (S)
4 3 4 4 3 3 4 3 3
W*S
0.16 0.09 0.04 0.08 0.09 0.21 0.32 0.18 0.15
THREATS
Increase in interest rates Increasing oil prices globally New entrants Inflation Privatization Terrorism threat Time consumed by embassy for the visa Devalue of currency 0.05 0.04 0.04 0.05 0.06 0.05 0.04 0.07 2 3 2 2 3 3 2 1 0.1 0.12 0.08 0.1 0.18 0.15 0.08 0.07
TOTAL
46
2.2
THE END