Company- Inception World &India Growth of Nestle Brands & Products Effect Of Inflation Future Plans

Henry Nestle founded it in 1867 in Vevey, Switzerland. The First product launched was Farine Lacte Nestl, an infant cereal. Nestles trademark of birds in nest is derived from henrys personal coat of arms.

Values- security, maternity and affection, nature and nourishment, family and tradition.

Nestles relationship with India as The Nestl Anglo-Swiss Condensed Milk Company Ltd. Dates back to 1912.

Nestle India is a subsidiary of Nestle S.A. of Switzerland. Nestl Indias first production facility was set up in 1961 at Moga (Punjab) followed by several other plants & factories.

Nestl has been a partner in India's growth for over nine decades. The Nestl India head office is located in Gurgaon along with 4 other branch offices in Delhi, Mumbai, Chennai and Kolkata

Over the years, Nestle has built a relationship of trust and commitment with the people of India.

Today,Nestle is the world's largest and most diversified food company. It has around 2,50,000 employees, 500 factories and 8000 range of products across the globe. Nestle India is engaged in the manufacturing, marketing, exporting and sales of food and beverages. It has seven manufacturing facilities and exports its products to Russia, Australia and Africa. Nestle India had a annual sales of over 5000 crore last year and has been enjoying a growth of around 20 percent in the last 2 years.

Nestle has 8000 diverse range of products which includes : a) Milk Products b) Nutrition Products c) Beverages d) Prepared Dishes e) Chocolates and Confectionary f) Bottled Water This makes Nestle the most diversified food product company.

Some famous brands include: Nescafe, Maggi, Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea,Nestl Milk, Nestl Slim Milk and Nestl Fresh.

Effect Of Inflation
Due

to the rising commodity prices Nestles profit margins were squeezed.

Inflation

Hurts Nestle, But Growth Absorbs Shockers.

During

this time the focus was on volume growth, even at the cost of lower margins. In 2009, Nestles net sales growth was 18.6 percent, whereas the profits were down.

Future Plans
Mr. Antonio Helio Waszyk is the chairman & MD of Nestle India.
Nestle

India is set to expand its manufacturing capacity and open two new plants by 2011-12.
The

plants are expected to up the company's capacity by 20-30 per cent.

Nestle

India is going to launch verticals of health foods especially to tackle obesity, heart diseases and diabetes etc.
Nestle India plans to penetrate both rural and metro at same level.
To

be bi-focal to achieve growth.

Presentation By Sridip Sarkar & Subrato Biswas