ROSELINE LUBULELLAH

STRATHMORE UNIVERSITY

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 Penetration Product
Exisisting Development
Market

Market Diversification
New Development

Exisisting New

Product

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Growth strategies include:

2. Penetration strategies

3. Market development strategies

4. Product development strategies, and

5. Diversification strategies

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Because growth makes a firm bigger it begins to
benefit from the advantages of the size. Some benefits
include:
Increased production efficiency,
the firm is more attractive.
It also enhances the legitimacy of the firm

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These changes introduce a number of managerial
challenges. These challenges arise from the
following pressures:

Pressures on Existing Financial Resources

Pressures on Human Resources
Pressures on the Management of Employees
Pressures on the Entrepreneur’s Time