The Analysis of Simulations by Jean Baudrillard

Semiotext(e) Foreign Agents Series Published in 1983

The Analysis of Simulations by Jean Baudrillard

1. The Precession of Simulacra

Simulacra and Simulation in 1981
Third order of appearance mentioned in The Orders of Simulacra

2. is the new 1.

2. The Orders of Simulacra

Symbolic Exchange and Death (1976)

Geneology of three orders of appearance from Feudal order Until nowadays

The Analysis of Simulations by Jean Baudrillard

Simulation

Real Sign Simulacrum

n.pl

Simulacra

The Analysis of Simulations by Jean Baudrillard

Simulation
www.thefreedictionary.com:
1. the act of imitating the behavior of some situation or some process by means of something suitably analogous 2. (computer science) the technique of representing the real world by a computer program 3. representation of something (sometimes on a smaller scale) 4. the act of giving a false appearance

In Baudrillards sense:
The process in which representations of things come to replace the things being representedthe representations become more important than the real thing

The Analysis of Simulations by Jean Baudrillard

Simulation

www.thefreedictionary.com:
1. An image or representation 2. An unreal or vague semblance

Real Sign

Simulacrum
In Baudrillards sense:
n.pl Simulacrum is the appearance, a representation The order of simulacra the order of appearance Compared to Platos copy, simulacrum becomes truth in its own right

Simulacra

The Analysis of Simulations by Jean Baudrillard

Simulation
signifies

Real
Objects, states, qualities, quantities,

events, processes, or relationships

Sign

Simulacrum
In the world
n.pl

Simulacra

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

Feudal order
- society of cast and rank - a total clarity of signs - each sign refers unequivocally to a status - signs are limited in number - obliged signs

1. Bourgeois order
- Renaissance, open competition - arbitrary signs - emancipated signs - proliferation of signs according to demand

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

1. Bourgeois order
Conterfeit is the dominant scheme of the classical period modern sign finds its value in the simulacrum of a nature, theatre, stucco and baroque art

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

1. Bourgeois order
a worldly demiurge, a transubstantiation of all of nature into a unique substance, stucco exorcizes the unlikely confusion of matter into a single new substance the counterfeit is working so far only on substance and form, not yet on relations and structures,

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

Feudal order
- society of cast and rank - a total clarity of signs - each sign refers unequivocally to a status - signs are limited in number - obliged signs

1. Bourgeois order
- Renaissance, open competition - arbitrary signs - emancipated signs - proliferation of signs according to demand

2. Production/industrial era
- signs refer no longer to any nature, but only to the law of exchange - serial reproductivity - quantitative equivalences - Law of capital

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

2. Production/industrial era
They will no longer have to be counterfeited, since they are going to be produced all at once on a gigantic scale. The problem of their uniqueness, or their origin, is no longer a matter of concern; their origin is technique, and the only sense they possess is in the dimension of the industrial simulacrum

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

2. Production/industrial era
The relation between them is no longer that of an original to its counterfeit neither analogy not reflection but equivalence, indifference. In a series, objects become undefined simulacra one of the other. And so along with the objects, do men that produce them. Only the obliteration of the original reference allows for the generalized law of equivalence, that is to say the very possibility of production.

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

Feudal order
- society of cast and rank - a total clarity of signs - each sign refers unequivocally to a status - signs are limited in number - obliged signs

1. Bourgeois order
- Renaissance, open competition - arbitrary signs - emancipated signs - proliferation of signs according to demand

2. Production/industrial era
- signs refer no longer to any nature, but only to the law of exchange - serial reproductivity - quantitative equivalences - Law of capital

3. Simulation/current phase
- serial production yields to generation by means of models - reversal of origin and finality - structural law of value - operational simulation

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase
here are the models from which proceed all forms according to the modulation of their differences, model the signifier of reference and the only resemblance there is

Model of Campbells soup can

Andy Warhol Campbells soup can (tomato)

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase
a universe of structures and binary oppositions feed-back, question/answer, digitality is its metaphysical principle and DNA its prophet

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase
Space is no longer even linear or one-dimensional: cellular space, indefinite generation of the same signals Such is the mystic elegance of the binary system, of the zero and the one, from which all being proceeds. Metaphysical sanctuary no longer of origin and substance, but this time of the code; the code must have an objective basis.

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase

Model of Campbells soup can

Andy Warhol Campbells soup can (tomato)

A reproduction of Andy Warhols Campbells soup can (tomato)

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase

A reproduction of Andy Warhols Campbells soup can (tomato)

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase

Pixel at x y (n1, n2) RGB values: Red: 237, green: 113, blue: 98

Pixel at x y (n1, n2) RGB values: Red: 227, green: 109, blue: 92

The Analysis of Simulations by Jean Baudrillard

The Orders of Simulacra

3. Simulation/current phase

And so art is everywhere, since artifice is at the very heart of reality. And so art is dead, not only because its critical transcendence is gone, but because reality itself, entirely impregnated by an aesthetic which is inseparable from its own structure, has been confused with its own image.

The Analysis of Simulations by Jean Baudrillard

The Precession of Simulacra

Flatland by Thomas Hmen

The Analysis of Simulations by Jean Baudrillard

The Precession of Simulacra

The sovereign difference between the real and the copy have disappeared.

With it goes all metaphysics

The real is produced from miniaturized units, from matrices, memory banks and command models and with these it can be reproduced an indefinite number of times

In fact, since it is no longer enveloped by an imaginary, it is no longer real at all. It is hyperreal, the product of an irradiating synthesis of combinatory models in a hyperspace without atmosphere.

The Analysis of Simulations by Jean Baudrillard

The Precession of Simulacra

When the real is no longer what it used to be, nostalgia assumes its full meaning.

Nowadays, the simulators try to make the real to coincide with their simulation models.

What society seeks through production and overproduction, is the restoration of the real which escapes it.