Professional Documents
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Indian Media Industry: Television, Print, Advertisement & Radio
Indian Media Industry: Television, Print, Advertisement & Radio
Industry
Television
Print Media 41.9%
30.9%
Radio
0.8%
Films Music
19.3% 2.0%
Television
Avenues
Production/co-production of content
Broadcasting of TV channels
Distribution of TV channels through cable and new delivery platforms like DTH and
IPTV
300
250
No of channels
200
150
100
50
0
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
New launches & delivery mechanisms lead to
exponential growth in number of channels
Source : TAM
Industry size & growth
potential
45000 42700
40000
35000 32700
30000
25000
INR Crore
25000
20300
20000 17000
14800
15000 12870
10000
5000
0
2004 2005 2006 E 2007 F 2008 F 2009 F 2010 F
• Advertising
Ad spend in India : 0.48 % of GDP ;
global average = 0.96%
Increased reach of the medium due to expanding
delivery platforms and technology advancements
Software
o MAGAZINES
o DIRECTMAIL
o YELLOW PAGES
Growth in
titles
60000 58469
58000
56000
54000
52000
50000 49145
48000
46000
44000
2001 2003-04
Registered publications
Source : RNI
Industry size & growth
potential
25000
19500
20000
17300
15300
15000
INR Crore
13500
12100
10900
9780
10000
5000
0
2004 2005 2006 E 2007 F 2008 F 2009 F 2010 F
Source : NRS
Key
trends
• Investments
• Need for financial investments as well as
technical and operating experience to run the
stations
• Content boost
• Average requirement expected to be 5000
content hours per annum per radio channel
• Potential to reach local markets
• Only 22 of the 338 channels are in the four metro
cities
• Huge potential to target the smaller cities
Industry size & growth
potential 1400
1200
1200
1000
1000
800
INR Crore
800
600 550
370
400 300
240
200
0
2004 2005 2006 E 2007 F 2008 F 2009 F 2010 F
• New platforms to access radio like satellite radio, mobile phone radios
and internet radio growing fast
• Marketing tool
ADVERTISING & MARKETING
COMMUNICATION
Target audience
Marketing budget
FORMS OF ADVERTISING
Television advertising
Mobile advertising
Covert advertising
Info advertising
• Ad agency