Topics to be Covered

What is Business Process? Features of Business Process Types of Business Process Manufacturing Industry Overview Structure of Consumer Durables Segment Key industry dynamics Business Process Management implementation in Manufacturing

Industry Five Key Areas for BPM Success BPM system modules How Business Process Management helps an Industry Benefits of Implementing BPM in Manufacturing Industry

Business Process
Business process is a series of steps or tasks aimed at

accomplishing a defined business objective.

Business Process refers to the set of logically related activities

for accomplishing a specific business result.

A business can have hundreds of processes and most processes

can be broken into smaller and lower- level processes and process components that include people and/or information system sources.

Features of Business Process

Has a goal

Has specific inputs

Has specific outputs Uses Resources Has a number of activities that are performed in some order May affect more than one organizational unit. Horizontal

organizational impact
Creates values of some kind for the customer. The customer may be

internal or external

Types of Business Process

Management Process

Strategic Management Corporate Governance

Operational Process

Purchasing Manufacturing

Supporting Process

Accounting Technical Support

Manufacturing Industry Overview

An Industry can be defined as any kind of an economic

unit producing goods and services.

All activities relating to manufacturing and distribution of

electronics and durable consumer goods fall within the category of the Electronics & Consumer Durables Industry OR the Manufacturing Industry.

Structure of Consumer Durables Segment

White Goods: It is generally a large machine which accomplishes a routine

housekeeping task, which includes purposes such as cooking, or food preservation,

washing purposes, and various others. They are also referred to as domestic appliances or major appliances.
Brown Goods: These are portable and semi portable machines generally used on table

tops, counter tops and other platforms to accomplish a household task. They are usually smaller counter parts of their larger versions like a coffee maker is a portable good visa-vis the espresso coffee machine.
Consumer Electronics: They are electronic equipment intended for everyday use,

most often in entertainment, communication and office productivity. They are largely based on digital technologies and are increasingly being merged with the computer industry in what is known as the Consumerization of Information Technology.

WHITE GOODS
Air conditioners Refrigerators Washing Machines Sewing machines Watches and Clocks Cleaning Equipment Other Domestic appliances

BROWN GOODS
Microwave ovens Cooking Range Chimneys Mixers Grinders Electronic fans Irons

CONSUMER ELECTRONICS
Televisions Audio and Video Systems Electronic accessories Personal Computers Mobile Phones Digital Cameras DVDs Camcorders

Key Industry Dynamics

Industry Size :Rs 350 Billion

Key Categories: White goods, Brown Goods and Consumer

Electronics
Competitive Landscape: Dominated by Korean majors like LG and

Samsung in most of the segments. Other players are Bluestar, Whirlpool of India, Voltas, Godrej, Bajaj Electricals, Videocon, Panasonic, Electrolux, Sony etc.
Margin Profile: Low margin, largely dependent on volumes of sales Growth Opportunities: Low Penetration along with increasing

consumer disposable incomes.

Business Process Management implementation in Manufacturing Industry

I. Individual Process Transformation:
Transformation that focus on improving discreet processes/functions within one or two components of the manufacturing value chain.

II. Agility Layer Across Legacy Applications:

Transformations that focus on integration of cross-functional systems like PLM that connect several key components of the value chain.

III. End-to-End Transformation:

Transformations that focus on creating a BPM transformed organization with integration of all the components of the value chain.

Type I Projects: Functional Level Type II Projects: Cross-functional Level Type III Projects: Enterprise Level

Five Key Areas for BPM Success

1. Value and Performance Management to define goals and evaluate and
steer progress. 2. Accelerated Business Analysis to optimize BPM delivery, using Global Process Model for manufacturing. 3. Leveraging BPM Technology to maximize the use of selected BPM and Business Rules Management technology, tools and platforms. 4. Unified Process Improvement to ensure process-oriented thinking gets embedded across the organization. 5. End-to-End BPM Governance to sustain BPM excellence.

BPM System Modules

Process Modeling

Process Connectors
Process Manager Process System Server

How Business Process Management helps an Industry

Adding functionality to existing business systems such as CRM, ERP,

manufacturing execution systems (MES), warehouse management systems (WMS), etc It is probably less expensive and quicker to extend an older existing application using BPM than to install new software or reprogram the existing software. Design and add new processes as requirements change. Link business systems to aggregate data and processes . Build new processes between acquired company systems to provide a full view of inventory information. Connect the MES systems within a value chain to support where - to-build strategies with real-time information . Connect disparate sources of business intelligence within the company or across the value chain.

How Business Process Management helps an Industry

Link a number of systems to provide and support new processes.
Build a process to provide demand driven schedule data across a

value chain. Connect the manufacturing execution systems to the planning and scheduling system . Develop a process that allows certain CRM users to view and exchange data with the warehouse management and the manufacturing scheduling system s . Design, build, simulate, and finalize new stand alone business processes using data from any source.

Benefits of Implementing BPM in Manufacturing Industry

Helps in automating all the paper-based processes within the

procurement division to shorten the SCM cycle for approval and receipts of goods. BPM helps to increase efficiency and decrease costs with respect to document management in marketing function. BPM helps in workflow automation and visibility through greater operational control over its sales process. BPM helps in resolving complexities in its warranty management process, thereby improving quality and costs in its customer support services. BPM leverages process modeling, risk management and visibility tools. BPM helps in overcoming the cross-border integration challenge in design process by BPM-PLM (Product Lifecycle Management) integration suite. Through effective implementation of BPM across the value chain, company can benefit from strong governance and quality control.

Thank You..!!