Professional Documents
Culture Documents
Andrew Goodwin
Andrew Goodwin
Andrew Goodwin
http://www.youtube.com/watch?v=IsUsVbTj2AY
Andrew Goodwin
Currently professor of Cultural Studies at University of San Francisco. He is well-known for his book on cultural and musical theory: Dancing in the Distraction Factory: Music Television and Popular Culture).
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Illustrate
Disjuncture
The visuals magnify the meaning of the music and images are repeatedly shown throughout the music video, to ingrain the connotations on the brain of the audience.
The video aims to visually communicate the ideas, objects referred to in the music.
David Fincher employs slow rhythmic cuts to match the slow tempo of the music and the visuals show a brief narrative leading to the performance element which dominates the majority of the music video. The music creates a mood of relaxation, with the harmonies progressing from the skeletal aspect toward the complex version of the song. Fincher uses set-ups of rehearsals and writing, tracking the arc from song conception to performance. The visuals illustrate the process of creating a song.
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Amplify
Disjuncture
This causes fans to not only research other songs or products to promote the artist, but also influence the way they dress. This apparent as there has been an increase in young men dressed in smart apparel after the video was released.