FLIER

For MCA Project

 A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.

Flyers may be used by individuals, businesses, or organizations to: Promote a good or service, such as a restaurant or nightclub. Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.

Recruit members Advertise an event such as a music concert, nightclub appearance, festival, or political rally

 Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples are: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compslip size) A6 (postcard size)

 Flyers are inexpensive to produce. Their widespread use intensified with the spread of desktop publishing systems. In recent years, the production of flyers through traditional printing services has been supplanted by Internet services; customers may send designs and receive final products by mail.

 But flyers are not a new medium: prior to the War of American Independence some colonists were outraged with the Stamp Act and gathered together in anti-stamp act congresses. In these congresses they had to win support, and issued handbills and leaflets, pamphlets, along with other paraphernalia, to do so.

 Today, some jurisdictions have laws or ordinances banning or restricting leafleting or flyering, and owners of private property may put up signs saying "Post No Bills"; this occurs particularly on wooden fences surrounding building sites or vacant lots.

Distribution and use

Flyers are handed out on the street (a practice known as flyering or leafleting), posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafs, community meeting houses, Laundromats and small markets.

 Cheap to produce, contemporary flyers are frequently produced in 300gsm glossy card whereas a leaflet might be produced on a 130gsm/170gsm weight paper and can be a very effective form of direct marketing.

 San Francisco has a long history of flyering. The first flyer company was The Thumbtack Bugle which has been around for over twentyfive years. Haight Street is very popular for postering on telephone poles. Flyers have become an integral aspect to the Edinburgh Fringe, where flyers are handed to people on the Royal Mile.

Brochure
A brochure (also referred to as a pamphlet is a type of leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks.

 The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a trifold results in six panels (three panels on each side).

 Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a "Z-card".

 Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

 Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

Newsletter
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Newspapers and leaflets are types of newsletters. Additionally, newsletters delivered electronically via email (e-Newsletters) have gained rapid acceptance for the same reasons email in general has gained popularity over printed correspondence.

 Newsletters are given out at schools, to inform parents about things that happen in that school. Many newsletters are published by clubs, churches, societies, associations, and businesses, especially companies, to provide information of interest to their members, customers or employees. Some newsletters are created as moneymaking ventures and sold directly to subscribers.

 Sending newsletters to customers and prospects is a common marketing strategy, which can have benefits and drawbacks. General attributes of newsletters include news and upcoming events of the related organization, as well as contact information for general inquiries.

Newsletter types
Newsletters can be divided into two distinct types: printed on paper and in digital formats, which are usually distributed via the Internet. The digital formats vary from the simplest format, text to highly designable formats like Portable Document Format (PDF) and HTML. The use of more formatting and web 2.0 attributes like video and sound have become a market standard all over the world.