Professional Documents
Culture Documents
Supply Chain Nirala
Supply Chain Nirala
INTRODUCTION
History
VISION
The vision is to make Nirala a global brand, a brand recognizable for its uniqueness and quality in ethnic food market all around the world. In this perspective it consider itself as an innovative and a pioneer company, continuously offering unique products and interesting service concepts that others havent even dreamt of.
CORE VALUES
Continuous Improvement
Innovation Team work Social Responsibility
PRODUCTS
Mithai
Snakes Dairy Beverages
TARGET MARKET
Corporate
Upper Class Upper Middle Class
COMPETITORS
Lahore Gourmet Fazal sweets Rafique sweets Butt sweets Islamabad-Rawalpindi Jameel Sweets Fresco Sweets Karachi Qasr-e-shaheen
SALES DEPARTMENT
PRODUCTION DEPARTMENT
1. 2.
Makes products according to order which results in two products: Semi finished products Finished or ready to dispatch products Production manager checks the products Semi finished goods transferred to the stores Finished products directly go to the Pre- supply department
STORES
Central place for Raw materials Finished products Semi finished products
Cold stores as well as blast freezers used for storage purposes Responsible to check the availability of the raw materials
PROCUREMENT DEPARTMENT
SUPPLY DEPARTMENT
After rapping and final packaging, the pre-supply department transfers products to the Supply department
Delivers products to the branches
FLOW OF INFORMATION
Inbound Logistics Pure desi ghee High quality Dry fruit Milk
Out bound logistics N-Design packaging includes traditional paper and card boards, tin, wood, glass Customize packaging is a speciality of Nirala sweets
OPERATIONS
COSTS
Labour intensive company Prefers to make the sweets in the traditional way
PRICE STRATEGY
PROMOTIONS
Controversial case of Faisal Farooq resulted in huge losses for the company Accepts online orders from its international customers
EFFICIENCY VS RESPONSIVENESS
if they will incur any extra cost in order to fulfill the demand of customers and to be responsive in terms of supply
CHASE STRATEGY
No scientific rule to forecast the demand in the industry Uses the chase strategy in which the production rate is synchronized with the demand rate Wedding season (Oct-March), Eid-ul-fiter, Eid-ul-Azha
Offering them flexible timing in the low demand period Overtime in the peak demand period
Do not feel the need of making database of consumers especially on daily basis
CORPORATE EVENTS
The corporate clientele includes: ABN AMRO Bank Allied Bank ArifHabibRupali Bank Bank Alfalah Citibank DHL Dubai Islamic Bank Emaar Pakistan PIA Pizza Hut PTV
FUTURE PLANS
Outsourcing the company to reduce the extra cost To Increase the marketing activities for the promotion of the company Looking forward to expand in England and Canada
RECOMMENDATIONS
Should review the costs of their products since they are targeting the higher class and upper middle class Continuous innovation and up gradation in technology Effective use of enabling technologies such as MIS Sales promotions like prizes, lucky draw schemes should be introduced