corporate social responsibility

Present by:
Plan
• CSR: Definition
• Stakeholder:
• Which are the main pillars of the Corporate social
responsibility?
• What is socially responsible investment?
• CSR source of value creation
What is Corporate Social Responsibility?

Corporate
Triple Citizenship
Bottom
Line

Communit
y Business
Investment Ethics

Environmental
Responsibility
Sustainability
Definition:

• The corporate social responsibility ( CSR) is

about’’ how companies manage the
business processes to produce an overall
positive impact on society.’’
• This first definition of CSR means that Business
has an obligation to society which extends
beyond economic and legal duties

• It is the extent to which an organization acts to

correct the negative effects and to maximize the
positive effects associated with its production
processes
Stakeholder:
• A stakeholder is every internal or external actor
to a company and concerned by its smooth
running from the point of view of the corporate
social responsibility.
• Intern Stakholders : Employees, shareholders….
• Extern stakholders: Supliers,
customers,banks,insurance
companies,environment,NGOs, socity…..
Which are the main pillars of the social
responsibility of companies?
What is socially responsible investment
(SRI)?

SRI is a financing process that

considers the social, environmental and
ethical consequences of investments and
loans, both positive and negative.
Primary functions and aims of SRI
1. Traditional ‘ethical’ investment (religious roots)
driven essentially by ethics, regardless of financial
risks and returns.
2. SRI motivated by desire to maximise shareholder
value by addressing misbehaviour of corporate
managers.
3. SRI to address market failures, where there is no
or incomplete state regulation or social sanctions.
• How can a CSR process create a value?
CSR source of value creation
The CSR as management tool helps companies in:

• Differ in a saturated market,

• Increase the level of recruitment of the
employees, Develop the number of customers and
the brand loyalty,
• Facilitate good relations with communities,
• Reduce the costs, the risks,
• to Attract the investors,

Create some value for the shareholder.

CSR, Governance, and value creation
Any link?

Shareholder
Value
value
partnership
 To sum up:
• The approach RSE can allow to implement(operate), among others,
new regulations and a better governance of company, than the
company is big, average or small, in the developed said countries, as
in developing countries. His(her,its) advantage will live(lie) in the
institution of better one " contextualisation " of the economic
activities of companies, a better structuralization of the relations
with the stakeholders, and in theory a better governance of
company. Every company adapts this step(initiative) at its pace and
according to its culture