Final Project

4P’s

DIANA SARI
2007110153
HERNI VERYANY
2007110376
RIBKHA 2007110165
ENDY 2007110162
WINCENT 2007110132
Nokia E90
Communic
ator
Company
Profile
 Nokia corporation is the biggest producer of
telecommunication tools in the world.
 1865
 Nokia established as a pulp company by
Fredrik Idestam.
 20th century
 A Rubber Company built a factory around the
Pulp Company location and started to use Nokia
brand.
 After WW I
 The Finland Rubber Company took over the
Pulp Company and the Finland Cable Company
Next…
 1967
 That three companies is merged as Nokia
Corporation .
 1968 -1991
 Nokia corporation moved to mobile.
 1992 -1999
 Mobile revolution in all over the world.
 2000 – now
 Nokia sells its billionth mobile phone.
Product
 Characteristics


 Size : 132 x 57 x 20 mm
 Weight : 210 grams
 Volume :140 cc
 Colors available : red and mocha
 Displays
 Internal : 16 millions color (800x352)
 External : 16 millions color (240x320)
 Camera
 Primary : 3.2 mpix (2048 x 1536 pixel)
 Secondary : QCIF
 Platform : S60 third edition
 Operating System: Symbian verse 9.2.

 Network : GSM 850/900/1800/1900 MHz
and UMTS
 Connectivity : WLAN, infrared, and Bluetooth
 Memory
 Internal : 128 MB
 External : expanded until 2 GB
 Additional Features:
 HSDPA , Office, GPS, SMS, e-mail, Internet
browser, contact, calendar, calculator, clock, games,
recorder, unit converter, video player, video streaming,
video recording, video ringtone, video sharing, MP3
player.
 Table 1. Price of The Product

Price Month

May
Price
(in billion rupiahs)
15.5
June 15
July 13.5
August 13
Sept 12.75
Oct 12
Figure 1. Price Figure of Nokia E90 Communicator
Nov 11.7
Price (in billion Rupiahs)
Month Dec 10.3
Value factors
 Nokia E90 Communicator can represent
status as a professional and active
business people in their society.

 Pricing Strategies
 Skimming
 In first launching, Nokia
sells E90 to people who can
buy it with the highest price
(Rp.45.000.000,00)
 Opportunity

In Indonesia, there are
a lot of people who are
interested in Nokia E90
Communicator. So, Nokia
corporation used this
opportunity to set high price
to this premium mobile
phone.


Price Negotiation

 For the owners of Visa Card,
Nokia gives special offer
if customers buy Nokia
E90 Communicator in 12
months credit. Customers
do not need to pay the
3% for the interest. This
special offer only valid if
customers buy this
premium mobile phone in
Nokia official store.


 Place
 Form of Distribution
 Distributed intensively to every province in
Indonesia.
 Started from the Nokia official store until
common mobile phone shops.


 Payment Methods
 Cash
 12 months credit.
 Service/Repair
 Nokia provides some services center which
will help customers:
 Nokia Priority
 Nokia Hospitality
 Nokia Care.


 Guarantee
 1 year official guarantee
Promotio
n
Public Relations
Holding an event to educate people in
understanding functions and
technology of E90 communicator.

 Advertising
Nokia uses some mass media in promoting E90:
 Newspaper
 The main media in every communicator series
promotion.
 Television
 Most people like to watch television.
 Magazine
 Putting the advertisement in the magazine would make
people pay attention to the product.
 Other promotion tools
Nokia promote its product by using


 Neon box
 Poster
 Billboard
 Brochure, and
 Advertisement through the internet


 Positioning
 Nokia E90 Communicator is regarded by public as
a premium, exclusive and smart mobile phone that
can assist every professional business people in
doing their work. It is an office mobile phone, with a
stylish and sleek design.
