E-Organic Concept Map

Brainstorming Session Tuesday, February 27

ATTRA
Audience Production, Market Farmers (esp. with limited resources), ranchers, LGU/Extension faculty agricultural information providers around the U.S international users NOT gardeners or hobbyists Content
250 free publications in electronic or hard copy format ask the expert bi-monthly newsletter 30,000 subscribers weekly sustainable ag highlights enewsletter databases: IPM, farm internship, OG seed suppliers. Translate content for more general consumption

Delivery Method
600,000 PDF publications downloaded 35,000 phone/email requests for print copy publications, research information and referrals 2.5 million unique users annually

OAI
Audience Farmers LGU/Extension faculty Anybody interested in organic Researchers Content

online searchable database of noncopyrighted resources LGU & Organic Farming Research Foundation (OFRF) and other research reports, theses, proceedings, outreach publications, and farmer experiential information Peer review process through SCOAR
30,000+ total requests in three years

Delivery Method

30,000 unique visitors/year

New Farm
Content Audience Farmers 1/3 International Visitors Researchers LGU Wannabe Farmers
Stories by and about Farmers Anecdotal information Forums Resource Guide Farm Locator OPEX: Organic Price Index Farm for Credit Page Online Course: transition to organic

Delivery Method
E-zine Website published monthly Newsletter: 20,000 subscribers Classifieds

OMRI
Audience Accredited certifying agents, OG farmers/handlers, Inspectors, Researchers Policy Makers Consumers Home Gardeners Content
Database driven lists: Generic materials for broad use Brand name products lists Publish quarterly newsletter with FAQs Technical reviews on various inputs (not updated since 2002)

Delivery Method
Hard copy paid Databases not onlineprivate

LGU Websites
Audience Farmers (region specific) Researchers LGU faculty Content (Varies)
Extension Reports Ask the Expert News articles Glossary

Delivery Method
Website

New Farm
LGU Websites

ATTRA

Content

e-Organic

OMRI

SARE

OAI

Audience: Who is the eOrganic Community?

Farmers Conventional and organic In all US regions Horticultural and agronomic crops Livestock Other agricultural products Ag Professionals Crop Advisors Veterinarians Researchers Federal agencies Processors Certifying agencies LGU personnel Extension specialists/educators

Content: How will e-Organic present its content NOW?

Articles FAQs Ask-the-Expert Case Studies (regionally specific) Certification Tools Portal to more in-depth information
eOrganic and Partner Sites Local and regional LGU Cooperative Extension Resources

Content: How will e-Organic present its content in the FUTURE?

Decision tools (online interactive certification tools) Video streaming of expert presentations/conferences Learning modules Certificate and continuing education courses

Content Sources
Existing Information
From conventional production and marketing systems and LGU outreach resources

Peer-reviewed information on diagnostics Cultural and biological management strategies Marketing and consumer research LGU bulletins and websites

Content Sources
Existing Information
From non-LGU entities

Links to: ATTRA NRCS EPA

Content Sources
Existing or Emerging Management Information (VERT Model)
Prioritization of agroecological content development will be guided by: FAQs Information gaps Strong findings from organic systems research Areas in which conventional extension recommendations are particularly inapplicable

Content Sources
Farm Case Studies
Prioritization of new case study development will be guided by FAQs Areas in which experiential information can fill information gaps Areas in which conventional Extension recommendations are particularly inapplicable

Content Sources
Certification Sources
USDA National Organic Program (NOP) Universities, State Departments of Agriculture ATTRA IOIA Certification agencies Non-government organizations Producer groups

eOrganic

Potential Donors and Sponsors (Public Institutions, foundations & businesses)

Who would benefit from being associated with eOrganics site? Who would eOrganic like to partner with? Who is interested in the content of the site? Who produces products related to organic agriculture? Who sells or markets organic products?