A Plan of Action Ramen Software

Group 5 Anindita-Aisyah-Billy-Halim-Paul

Case

Action Plans
Other options after discussion: Some options to consider from the case: Making an agreement with university, that Fire Ramens CEO and CFO roles as R&D and useri (giving license). Bribe the safety inspectors Hiring a good Quality CEO from Ramen itself Lobby Officials of Japans Diet Making competition to get new idea and Buy up Ramens worthless shares marketing itself Hire a lot of hot-shot MBAs Making team tank consist of member of Expand Ramens R&D programs Keiretsu members. It just has 7-10 members. Sell-off some factories to raise cash Decreasing facility and salary of new CEO and Keiretsu team takes control & runs Ramen use it for companys sake Liquidate poor-performing product lines Utilizing loyal customer, especially company or Pressure keiretsu members to Buy Ramen group customer, to be Ramens networking Make an emergency bank loan to Ramen Develop a new model like cloud storage Launch Marketing and ad campaigns Reorganize organization structure in Ramens Send a consultant team to Ramen HQ Throw huge going out of business party

Priority of Recommendation Options

The first step is Restructure Organization Control in Ramen Software because new strategy and important decision need change of the leader and the structure. Change Ramens CEO and CFO with a good Quality CEO from Ramen itself because important decision is made by leader so new leader has a big impact. Keiretsu team takes control & runs Ramen like making team tank consist of member of Keiretsu groups. It just has 7-10 members. The reason is appropriate team and member will give motivation and new idea and strategy. Hire a lot of hot-shot MBAs to do management task The second step is Financial Stabilization because financial company must be restored. Send a consultant team to Ramen HQ. This consultant team will guide to improve financial company. Liquidate poor-performing product lines and sell non-profit asset. The reason is Ramen needs cash to support its new strategy. Liquidating and selling will give a lot of cash. Pressure keiretsu members to Buy Ramen. This action is like in Mazdas case, when all of the members in its keiretsu, especially in Mazda, must buy its product. As the result, Ramens sale will increase. Sell-off some factories to raise cash Buy up Ramens worthless shares by other Keiretsu members to increase the capital and make the financial more stable. Make an emergency bank loan to Ramen Lobby Officials of Japans Diet Decreasing facility and salary of new CEO and use it for companys sake. Because of the new CEO is from Ramen itself it will be cheaper to hire.

Priority of Recommendation Options (Contd)

The third step is Using New Marketing Strategy to improve the sales.

Utilizing loyal customer, especially company or group customer, to be Ramens networking. It will be increase in marketing performance.

Launch Marketing and ad campaigns

Throw huge going out of business party Making competition to get new idea and marketing itself

The fourth step is improve the company infrastructure to make the company more stabilize and use new technology to attract more investors. Bribe the safety inspectors Expand Ramens R&D programs Making an agreement with university. University roles as R&D and useri(giving license).\ Develop a new model like cloud storage

Conclusion

Ramen Software should save because it is one of large member of the keiretsu As a member of keiretsu, each member must support each other. Four steps to grow up for Ramen: 1. Restructuring organization 2. Financial stabilization 3. Using new marketing strategy 4. Improving company infrastructure