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SEMINAR 3: BUSINESS MODEL


GROUP 2: DEBATING

GROUP 2

1
2 3
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Le Thi Binh

Nguyen Anh Quan

Tran Duc Giang

Tran Duc Manh

QUESTION 1

Why companies need to innovative business model?


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ANSWER
3 main reason: - The pressure to crack open markets in developing countries. - The economic slowdown in the developed world.
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- The rise of new technology-based and low-cost rivals.

QUESTION 2

As we know, BM needs to have interaction. So, here what is interaction?


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ANSWER
The key issue is interaction with two spheres: - The sphere of the customers and their perceptions in connection with your organization - The sphere of the competitors and institutions which surround you and your customers

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QUESTION 3

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Why do business model consists of a set of managerial choices and the consequences?

ANSWER
- Components of a business model obviously have the choices (policies, assets task, and governance). - However, you can see that, with every choice it gives us at least one consequence and obviously it will affect the success of the business model of a company. - For example: + Increasing in price will lead to the reducing the amount of product sales + Cutting costs will make employees unsatisfied

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QUESTION 4

What is the different between Flexible consequence and Rigid Consequence?


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ANSWER
- Flexible Consequence: respond quickly when the underlying choice changes. Ex: Choosing to increase prices => result in lower volumes - Rigid Consequence: a companys culture of frugality over time through policies; difficult to imitate. Ex: Saving Culture: Obliging employees to fly economy class, share hotel rooms,

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QUESTION 5

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How do companies create competitive advantage with business model?

ANSWER
There are three ways to compete through business model: Strengthen their own virtuous cycles: Companies can modify their business models to generate new virtuous cycles that enable then to compete more effectively with rivals.

Block or destroy the cycles of rivals: Some companies get ahead by using the rigid consequences of their choices to weaken new entrants virtuous cycles.
Rivals with different business models can also become partners in value creation.

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QUESTION 6

How the smart company can improve their virtuous cycles?


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ANSWER
5 Factors: 1. Executive Engagement 2. Resource Investment, 3. People, 4. Projects & Data, 5. Visibility
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QUESTION 7

How business model is important for businesses?


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ANSWER

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If we considered business model as one machine which operates enterprise, the way to build up that machine is the strategic, and the tactics is the way we run this machine. The run that machine brings to enterprise many choices, each choice gives different output, it also depends on outside factors.

CONCLUSION
Strategy
(Prepare for Business model, it's base on competitive advantages)

Business Model
(BM)

Tactics
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(Operation - the way you do BM)

Choices

Consequences

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GROUP 2

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