The Walt Disney Company

Section B Anurag Jambulkar Ashwin Murali Sahil Dhingra Guda Raghuram Shankar Shethe Ankit Sutariya

Walt Disney Years (1923-1966)

Walter Elias Disney moved to Hollywood in 1923 and founded Disney Brothers Studio with his older brother Roy A series of shorts starring Oswald, the Lucky Rabbit became Disney Brothers first major hit in 1927 The distributors had the copyright of the show and outmaneuvered Disney Brothers

 Walt modified Oswalds ears and made some additional minor changes to the rabbits appearance and the result was Mickey Mouse But Mickey failed to evoke much interest Walt tried to attract a distributor by adding synchronized soundsomething that had never been attempted in a cartoon This move paid off and Mickey became an international sensation

 In 1937, Disney released Snow White and the Seven Dwarfs, the worlds first full-length, full-colour animated feature and the highest grossing animated movie of all time This was the first time when Disney sold a few Snow White products on the day of release Disney set a goal of releasing two feature films per year and a number of shorts Disney went public in 1940 Disney survived the lean years of WWII and the failure of a very costly movie by producing training and educational cartoons for the government. During the war Disney did not make any full-length features, but re-released Snow White for the first time in 1944

 With the release of Treasure Island in 1950, Disney entered the live-action movie production To bolster the film business, Disney created Buena Vista Distribution in 1953 By eliminating distribution fees, Disney could save one third of the firms gross revenues Disney expanded its television presence in 1954 with ABCproduced Disneyland which was followed by Mickey Mouse Club Walt hoped that Disneyland would generate both financial and public interest in the huge outdoor entertainment park of the same name Walt passed away 1966

The Post-Walt Disney Years (1967-1984)

Roy O. Disney succeeded hi brother as chairman The second theme park Walt Disney World opened in 1971which instantly became the top grossing theme park in the world It pulled $139 million from nearly 11 million visitors in the first years The next major expansion was the Tokyo Disneyland Disney introduced a new label, Touchstone to target teen/adult market From 1980-1983, Disneys financial performance deteriorated because of heavy investment in other projects The Disney Chanel was launched in 1983 The performance remained erratic Sid Bass invested $365 million to rescue the company

Eisner Era and beyond (1984-present)

Michael Eisner as CEO Successful films - Little Mermaid, Lion King, Aladdin Acquired ABC Networks, ESPN Drop in revenues post 9/11 loss in ABC Network 2003-present
Save Disney Campaign Partnership with Pixar ended Eisner removed and Robert Iger became the new CEO Partnership with Lucasfilm, Pixar , Star Wars 7 5 Businesses Media Networks, Parks & Resorts, Walt Disney Studios, Consumer Products, Interactive

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

The Walt Disney Studios

produces and acquires live-action and animated motion pictures, direct-tovideo content, musical recordings and live stage plays Revenue model: distribution of films in the theatrical, home entertainment and television markets Sold Miramax for $663 million in 2011 Financing to DreamWorks under an agreement of distribution, $156 million provided and $90 million left The Disney Music Group includes Walt Disney Records, Hollywood Records, Disney Music Publishing and Buena Vista Concerts.
Walt Disney Pictures Pixar

Touchst one

Marvel

Lucas films

UTV

Disney consumer products

Concept : retail-as-entertainment Target customer : children Products : toys, books , apparels, magazines. Also audio, video and computer software for entertainment and educational market In 1990, Disney established Disney press In 1991, Disney launched Hyperion books Channel of Distribution : direct mailing and catalog , marketing
Merchan dising licenses Disney publish ing The Disney store

Walt Disney art classics

Enterta inment market

Disney interact ive

Disney interactive

Represents the operations of Disneys online activities and catalogs. Division combined with infoseek to become, GO.com Industry: Digital Media, Interactive Entertainment Founded: 2008 Headquarters: Glendale, CA Properties: Disney Infinity, Club Penguin, Wheres My Water, Disney.com, Babble.com Delivers high-quality interactive entertainment across all digital media platforms. produces blockbuster mobile, social and console games, including hit mobile franchise Wheres My Water?, multiplatform video game Disney Infinity and No. 1 virtual world for kids, Club Penguin. premier parenting blogging platform, Babble.

Disney online

ESPN Internet Group

ABC Internet Group

GO.com Commerce

GO.com Internati onal

GO netwrok

Media Networks
Products : broadcast and cable television networks, television production operations, television distribution, domestic television stations and radio networks and station Revenue model: fees charged to MVPDs, sale to advertisers of time Subscriber base(in millions): ESPN 99, Disney Channel International 172, ABC family 98, SOAPnet 67, AETN 100. These are maximum figures of various channels. also sell programming developed by our cable networks worldwide in pay and syndication television markets, in DVD and Blu-ray format and also online

ESPN
ABC Family

Disney Channels Worldwid e

SOAPnet

AETN

Parks & Resorts

Walt Disney World Resort in Florida, the Disneyland Resort in California, a Disney Resort & Spa in Hawaii, the Disney Vacation Club, the Disney Cruise Line and Adventures by Disney Revenue model: sale of admissions to theme parks; sales of food, beverage and merchandise; charges for room nights at hotels; sales of cruise vacation packages; and sales and rentals of vacation club properties. Disney cruise line - Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy.
Disneyl and Paris
Shangh ai Disney Resort
Hong Kong Disneyl and Resort Tokyo Disney Resort

Walt Disney Imagine ering

Return on Disney

 Contractual obligations amounting up to $60 billion (programming rights and creative talent). Cash flow(2013,12,11)

Segment wise

Recent News
Disney to cut 700 jobs at Interactive Unit in Game Shift Agreement with Dish Network Corp. to bring cable TV to the internet Online movies alliance with iTunes Honk Kong Disneyland to open its biggest hotel

Thank you!