www.konnectsocial.

com

Social Media Analysis of Key Ecommerce Portals

By Konnect Social

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Industry: eCommerce
Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013 Geographies: All countries

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Objective
Track and Monitor online conversations about these brands from web and social media Identify Key platforms and Influencers Identify and highlight negative conversations about brands Identify how all brands are faring on social media

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Key Highlights - Twitter

Flipkart Snapdeal FashionAndYou Myntra HomeShop18

Total Followers

82181

12766

12672

10727

13800

Followers Added in the 15 Day Period

534

472

70

443

311

Mentions Received

2193

512

530

1584

709

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Some Negative Tweets All Brands

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Twitter Analysis Flipkart Snapdeal

Myntra
Fashion and You Homeshop 18

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Key Highlights about Flipkart - Twitter

Mentions Received 2193 1. @sidin - 1 Mention. 63128 followers. Klout score, 83 Influencers Talking

2. @kanchangupta - 4 Mentions 46390 followers. Klout score - 72

Friday 411 mentions Between 3 PM to 4 PM

Maximum Mentions

Total Retweets
Tweets with Maximum Retweets

92
25 On 19th July

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Key Highlights about Snapdeal - Twitter

Mentions Received 512 1. @gulpanag - 9 Mentions 645,297 followers. Klout Score, 82 Influencers Talking

2. @BajpayeeManoj - 1 Mention 108,635 followers. Klout Score, 64 Friday 140 mentions

64 45 On 12th July
8

Maximum Mentions

Total Retweets Tweets with Maximum Retweets

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Key Highlights about FashionAndYou - Twitter

Mentions Received 530 1. @Naina - 1 Mention 76,684 followers. Klout Score, 68 Influencers Talking

2. @AaStHa_M - 42 Mentions 4,224 followers. Klout Score, 48 Sunday 201 mentions

32 13 On 19th July
9

Maximum Mentions

Total Retweets Tweets with Maximum Retweets

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Key Highlights about Myntra - Twitter

Mentions Received 1584

Influencers Talking

@akshayrenukdas over 40 Mentions 795 followers. Klout Score, 44

Maximum Mentions

Wednesday 423 mentions

1810 1583 On 18th July
10

Total Retweets Day with Maximum Retweets

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Key Highlights about HomeShop18 - Twitter

Mentions Received 709

Influencers Talking

@Yuvlicious - over 40 Mentions 1,825 followers. Klout Score, 44

Maximum Mentions

Monday 266 mentions

287 130 On 15th July
11

Total Retweets Day with Maximum Retweets

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Influencers List
Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood

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Influencers List (contd..)

Total 21 Tweets for Flipkart from News Channels. None from Bollywood 3 For Snapdeal from News Channels. None from Bollywood None For FashionAndYou from News Channels or Bollywood 1 For Myntra from News Channels. None from Bollywood None For Homeshop18 from News Channels or Bollywood

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Brand Comparison on Twitter

Mentions Over Time

Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the same week Fashion and You received 224 mentions.

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Brand Comparison on Twitter

Most Engaged Users

Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand

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Brand Comparison on Twitter

Top Users by Followers

Top users by followers are influencers in the industry (having large number of followers base)

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Brand Comparison on Facebook

Total Fans

The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18 15%

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Brand Comparison on Facebook

Engagement and Engagement as percentage of Fans

Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans (1239131) Myntra has generated least engagement - 13909 which is 0.98% of their total fans (1416185)

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Brand Comparison on Facebook

Engagement Over Time

Snapdeal had 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement.

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Brand Comparison on Facebook

Engagement By Post Type

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Brand Comparison on Youtube

Total Subscribers

Brand
Flipkart Snapdeal FashionAndYou Myntra HomeShop18

Subscribers
1503 85 111 574 2866

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Brand Comparison on YouTube (contd..)

Note: Report is for July month as in last 15 days there are not many videos uploaded.

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Brand Comparison on YouTube (contd..)

For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this duration and 1,978 total views
Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in last one month. No videos published. FashionAndyou also is not very active. For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one. For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18 published 17 videos in this duration which got 2,423 total views. Few of them were deleted later.

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Brand Comparison on Youtube

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Brand Comparison on Youtube

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Brand Comparison on Youtube

Most Rated Videos

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Key Highlights - Web

Flipkart Snapdeal HomeShop18 FashionAndYou Myntra

Total Mentions

482

458

304

64

240

Breakdown

Blogs - 80.91% Forums - 0.21% News Websites 18.88% Non Negative - 98% Negative - 2% zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in medianama.com

Blogs - 94.76% News - 5.24%

Blogs - 94% News - 6%

Blogs - 98% News - 2%

Blogs - 86% News - 14%

Sentiments

Non Negative - 97% Negative - 3% zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in savemoneyindia.net

Non Negative - 97% Negative - 3% zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in indiafreestuff.in

Non Negative - 94% Negative - 6% dealzexplorer.com savemoneyindia.net www.dealcurry.com www.zeal4deals.com couponmajaa.com

Non Negative - 97% Negative - 3% zeal4deal.com freekaamaal.com savemoneyindia.net dealsbin.in medianama.com

Top Sites

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Summary of Results on the Web

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Summary of Results on the Web

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Some Negative Results All Brands

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Some Negative Results All Brands

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Results around top Keywords - Flipkart

Keyword: Funding

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Thank You