PRESENTED BY:-

MONU AGARWAL
 KOTAK LIFE INSURANCE
Kotak Life Insurance, we aim to help customers take
important financial decisions at every stage in life by
offering them a wide range of innovative life
insurance products, to make them financially
independent. Kotak Mahindra life insurance offer
pragmatic, world class solutions.
Kotak Mahindra Old Mutual Life Insurance Ltd. is a
joint venture between Kotak Mahindra Bank Ltd.
(KMBL), and Old Mutual plc.
WHAT IS DISTRIBUTION CHANNEL?

Path or 'pipeline' through which goods and

services flow in one direction (from vendor to
the consumer), and the payments generated by
them flow in the opposite direction (from
consumer to the vendor).
Each intermediary receives the item at one
pricing point and moves it to the next higher
pricing point until it reaches the final buyer.
Also called channel of distribution or
marketing channel.
DISTRIBUTUION CHANNEL STRUCTURE
INSURANCE STRUCTURE
DISTRIBUTION CHANNEL OF KOTAK LIFE INSURANCE

ALTERNATE TIEDAGENT/
CHANNEL INSURANCE AGENT

1CORPORATE
AGENT
2INSURANCE
BROKER
ANAND RATHI SECURITIES LTD.
AS
CORPORATE AGENT
OF
KOTAK LIFE INSURANCE
 RESEARCH METHODOLOGY
OBJECTIVES OF THE PRODUCT:-

1. To approach the people for becoming a financial advisor.

2. To study about the potential customer in the market.

3. To hire the new financial advisor for the company so that the
business of the company should grow faster.

4. To study about the marketing strategy of company

DURATION:- 45 DAYS
SAMPLE PLAN:-

1. Sample unit:- financial advisors of ANAND RATHI securities ltd.

2. Sample size: - 30 financial advisors

DATA COLLECTION INSTRUMENTS:-

1. Questionnaires

2. Personal Interviews.
1. Qualification of the
respondents?

OTHER
20%

DIPLOMA GRADUATE
10% 50%

POST
GRADUATE
20%

ANALYSIS:
From the survey it was found that amongst 30 respondents
a)50% of the respondents were graduate
b)20% of the respondents were post graduate
c)10%of the respondents were diploma
d)20%of the respondents were other discipline
2. Average annual income of respondents?
16
14
12
10
8
6
4
2
0
<1 LAKH 1-3 LAKH 3-5 LAKH >5 LAKH

ANALYSIS:
From the survey it was found that amongst 30 respondents
a)50%of the respondents have an average annual income up to 1 lakh
b)30%of the respondents have an average annual income from 1 lakh to 3 lakh
c)10%of the respondents have an average annual income from 3 lakh to 5 lakh
d)10%of the respondents have an average annual income above 5 lakh
3. Which of following company you are working for?

OTHERS
KOTAK
0%
20%

BIRLA LIC
10% 50%

ICICI
20%

LIC ICICI BIRLA KOTAK OTHERS

ANALYSIS:
From the survey it was found that amongst 30 respondents
•The graph indicates that large portion i.e. 50% is working for LIC
•KOTAK & ICICI with 20% working people.
•Graph indicates 10% people working for BIRLA.
4. Do you have any sales related experience?

NO YES
40% 60%

YES NO
ANALYSIS:
From the survey it was found that amongst 30 respondents
•It is observed that near by 60% respondent have sales related
experience.
•While 40 % of the population don’t have any such experience.
5. Which product’s features help you most?
12 12

10

6 6 6

4
3 3
2

0
Risk Tax saving Good return Security All above
coverage
ANALYSIS:
From the survey it was found that amongst 30 respondents
a)20% of the respondents say risk coverage.
b)10% of the respondents say tax savings.
c)20% of the respondents say good returns.
d)10% of the respondents say financial security.
e)40% of the respondents say all of the above.
6. According to you what are the disadvantages in a product?
10

0 LIQUIDITY LAPSATION UNABLETO HIGHRISK FIXEDTERM

DECIDEPREMIUM

ANALYSIS:
From the survey it was found that amongst 30 respondents
a)10% of the respondents say that disadvantages in insurance plan are liquidity.
b)20% of the respondents say that disadvantages in insurance plan are
lapsation.
c)30% of the respondents say that disadvantages in insurance plan is unable
decide premium.
d)10% of the respondents say that disadvantages in insurance plan are high risk
coverage at high premium.
e)30% of the respondents say that disadvantages in insurance plan is fixed term
7.Which insurance product you prefer to sale?

12 11
10
8 7 7
6 5
4
2
0
C H I L D P L AE NN D O W N M E UN LT I P P L A PN E N S I O N P L A N
PLAN

ANALYSIS:
From the survey it was found that amongst 30 respondents
•It is observed that employees preferred to sell firstly ULIP PLANS.
8. Which feature of your policy attracted you to sell it?

9
8
7
6
9 5
4
6 6 3
3 3 3 2
1
0
lo w p r e m iu mL a r g e r r is k m o n e y b a c kr e p u t a tio n o ef a s y a c c e s s a n y o th e r
co ve r ag a g u a r n te e co m p an y to a g e n t

ANALYSIS:
From the survey it was found that amongst 30 respondents
•The main reason of attraction in selling policies is money back guarantee.
9. How would you rate Indian insurance company’s product?
VERY GOOD

GOOD
VERY GOOD
SATISFACTORY GOOD
SATISF ACT ORY
NON AGGRESSIVE
NON AGGRESSIVE
SERVICES SERVICES

UNSATISFACTORY UNSATISFACT ORY

FRIENDLY
FRIENDLY
NON USER
NON USER RIGID PLANS

RIGID PLANS

0 1 2 3 4 5 6 7

ANALYSIS:
From the survey it was found that amongst 30 respondents
•The employees rates the Indian insurance plan on the basis of rigidity of plan.
 10.What would you look for in an insurance company?
9

8 9 9

5
6 6
4

0
TRUSTED NAME FRIENDLY SERVICES GOOD PLANS ACCESSIBILITY

ANALYSIS:
From the survey it was found that amongst 30 respondents
•It is observed that there are two things, which are looked in insurance company
. plan i.e. friendly services and good plans, than after they will consider name etc...
RECOMMENDATIONS TO COMPANY

Open some more branches in semi urban and

rural area.

Improve customer services.

Bring some unit linked life insurance plans in the

market.

Trained the financial advisors more efficiently.

 In this Knowledge-based economy, training helps
people to learn how to do the things differently or to
the different things. Products are now increasingly
knowledge-intensive; for this employer are
responsible for providing opportunities for continued
learning. To cope with the challenges and
competitiveness in the world, every organization
needs the services of trained persons for performing
the activities in the systemic way. So, training
program plays a key role in individual as well as
organizational performance.