Professional Documents
Culture Documents
Final Business Case Presentation PPM School of Management
Final Business Case Presentation PPM School of Management
Aditya Laksmana / Frisca Listyaningtyas / Hanif Widyanto Magister Manajemen Universitas Indonesia
Jakarta, October 31, 2013
WHATS NEXT?
CIPAGANTI
2020
CIPAGANTI
Under PT CCG
5 Subsidiaries
10 Provinces+
Rapid Expansion
REVENUE
STRUCTURE
CIPAGANTI
CITRA GRAHA
Contribution 2012 No
Line of Business
Land Transportation Heavy Equipment Leasing/Rental Tour and Tourism Mining
Contribution 2011
1 2 3 4
CIPAGANTIBCGMATRIX
High Taksi Max Rental Cargo Tour & Ticketing
Company Condition
Land transportation contributes 71,44% from total revenue Tour and tourism only 4,55% Heavy Equipment 23,57%, with decreasing growth Mining 0.43%
Market Growth
QUESTION MARK
DOGS
Heavy Equipment
Mining
CASH COWS
Market Condition
Low High Market Share Low
Double-digit growth
1) Focus or diversify? 2) Whats next?
Masukan dr robin whats nextnya apa harus sudah keliatan disini kita mau ngapain
the answer:
1) Focus or diversify?
Our IFE/EFE Analysis:
FOCUS!
3
4
Tour and Tourism: Hold and Maintain Integrate with Land Transport! Mining: Hold and Maintain
1 2
2) Whats next?
GROWTH!
HOW?
NEEDS TO BE DONE.
something
introducing
Connect!
Pertimbangin ini jadi cover depan
transport solutions
integrated
society
for connected
CONCEPTUAL FRAMEWORK
transportation portal + online booking + online payment cost of branch
Search
Integrating
Plan
Book
Pay
Cipaganti 2020: Top integrated transport company in Asia Pacific
CIPAGANTIBMC
Key Partners
Key Activities B2B: Corporate Trip/Business Travel B2C: Digital campaign and promotion Key resources Highly qualified, passionate employees; Strong IT Infrastructure
Value Proposition
Costumer Relationships
Costumer Segments
Cooperation with partners: Flight: Citilink, Tiger Air, Lion Air, Garuda Indonesia, Air Asia, etc. Train: PT KAI
An easy to use application for searching, planning, booking, and payment in transportation solution in South East Asia
Channels
Website, phone, branch, social media
Tourist Traveler (low cost transportation, comfy, flexible schedule) Business (on time schedule, strategic place, easy booking and payment) Student (low cost, easy to find hub) Others (secuity, fleet point)
Cost Structure
Revenue Streams
Investments in IT system for Cipaganti Connect Expansion plan (airlines, intercity bus)
Tariffs (bus, shuttle/travel, taxi), Profit-sharing from flight, train tickets Revenues from hotel bookings
MAINBENEFITS
Cipaganti (Internal)
Tracking customer need Forecast demmand Fulfil ocupacy Integrated line businesses Reduce cost, secure revenue
Customers (External)
One-stop transportation solutions Cheaper alternatives Connect to various destinations with trusted providers Provide estimated budget
Partners (External)
Integrated to CiConnect Real-time transaction Mutual partnership
CIPAGANTI
Cipaganti as a leading Integrated Transport Solutions Provider in Asia Pacific
2020
THANK YOU!
#CipagantiConnect