T@P India CHOCOLATE Pvt. Ltd. Uummm..

TUSHAR N. CHOLE (MR13406) PRERNA U. CHAVAN (HR13602) AMOL G. DESHMUKH (FR13207)

Nature of Business (Manufacturing or Service)

We are the Chocolate manufacturing firm seeks to produce highly quality of chocolate and provide customer satisfaction by satisfying their needs. We introduce chocolate products which includes, dark chocolate milk chocolate nutritious chocolate bar liquid filled premium chocolate bar. Our target markets Maharashtra and outside the country

Description of Business
Nature of business Constitute of business Org. Factory Location Product

Marketing Plan Product Strategy

We have made separate plan for separate age groups. Age Structure: Group- I 0-18 years: 38 % (0.48 billion) Group-II 19-35 years: 27 % (0.34 billion) Group-III 36-65 years: 30 % (0.38 billion) Group-IV 66 above: 5.3% (0.06 billion) We will be targeting the first three groups covering 94.7 % of population.

Marketing Plan for Age group 0 to 18

Total Population: 0.483 billion Studying in school: 0.241 billion We have traditions of distributing sweets to all school students after Flag hosting on 15th August (Independence Day) & 26th January (Republic day). We can tie up with the schools as a distribution chain. In future this can be extended to Birthdays & Children's day. Uummm has more nutritional value for children's than any other sweet. That we can say because we added grain granules in our nutritious bar which childrens prefer not to eat as whole.

Marketing Plan for Age group 19 to 35

Total Population: 0.343 billion

Best way to catch this population on internet (on Facebook or any other social website). Most people wishes birthday to their friends & family member on Facebook.

We propose our company tie up with Facebook, So one week before birthday Facebook will give the reminder.
Do you want to send chocolates on your friends birthday? All the Cadbury chocolates options will appear. Select the Chocolate, Gift wrapping & Birthday message for your friend & place the order online. The order will be received in district distributor system; same will be packed & dispatched by Courier at the delivery address.

Birthday with Chocolates.

Marketing Plan for Age group 36 to 65

Total Population: 0.381 billion

This is majorly working population of India. This population can be targeted on Birthday at office, for Gifting, on marriages (with Marriage invitation card & after marriage), on festivals, special occasions & many more occasions. Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending So we think that bringing online sales(through Facebook) & increasing the institutional sales(in unique way) would bring prosperity and increase the sales of Uummms as a whole again resulting in the goodwill of the company.

Price Strategy

Products & Segments Uummms Segments Product Pack size Rate Value Uummm 9.2 Gram Rs. 5 Value Uummm Shots 18.6 Gram Rs. 10 Value

Uummm 17 Gram Rs. 10 Value

Uummm 38 Gram Rs. 22 Mid-Tier Uummm Crackle 42 Gram Rs. 35 Mid-Tier Uummm Roast Almond 42 Gram Rs. 35 Mid-Tier Uummm Fruit & Nut 42 Gram Rs. 35 Premium Uummm Silk 60 Gram Rs. 55 Premium Uummm Silk Fruit & Nut 60 Gram Rs. 55 Premium

Uummm Alcoholic Chocolate 100 Gram Rs. 955 Super Premium

Uummm Silk 145 Gram Rs. 125 Super Premium Uummm Silk Fruit & Nut 145 Gram Rs. 125 Super Premium Uummm Orange Peel 145 Gram Rs. 125

Promotion Strategy
After settlement of our business we will use following techniques

for promotional strategy: Local news paper Local TV channel

Local radio Station

Hoardings in crowded areas Through pages and account on Social Networking Sites (Facebook & Twitter) We can also use mouth to mouth promotion strategy.

Company Strength
The core competencies on which our company will compete are: Taste Quality

FINANCIAL PLAN
Raising of Capital
Amount

13%

25%

62%

Owned Fund Loan Form Bank Unsecure d Loan

3,200,000.00 8,000,000.00 1,650,000.00

Working Capital Decision Cash & Credit Investment Decision

Type of Capital Investment

Capital Investment in Physical Assets Rs 11,585,120.00)

Capital investment in monetory Assets (Rs. 1,150,000.00)

Capital investment in Intangible Assets (Rs. 127,200.00)

Land , Building, Machinery, Vehicle, Computer

Cash, Bank.

R&D, T&D, MKT Development

Project Analysis:

Market Analysis
Potential Market Market Share

Technical Analysis
Technical Viability Sensible Choice

Financial Analysis
Risk

Economic Impact
Benefits & Cost Other Impact

Return

Break Even Point =

Fixed Cost/Sales -Variable Cost*100 3757800/21539743-955260*100 0.18*100 18%

In Amount

=
=

1591839*18/100 286,531.00

Profitability RatiosNet Profit Ratio =

Net Profit after Tax/Net Sales*100 = 1591839/21539743*100 = 7.39% ROI = Profit after Tax/Investment*100 = 1591839/12850000*100 = 12.39%

Getting subsidies, concessions by government Taxation

Human Resources Plan Organization Structure Functional structure

Number of employees required at different level Semi-skilled and Skilled employees 20 (Accountants, administration, Technician, QC, machinery handler, etc.) Unskilled employees 9 to10 (Driver, security guard, office boy, receptionist, etc.) Sources of recruitment External (Advertising, consultancies, gate hiring, campus, etc.)

 Salary structure
for employees 8,000 to 10,000 Rs./month for workers 7,000 Rs./month

Attract, motive and retain employees

Employee benefit program ,employee motivational plan, promising opportunities. Motivate by training, held ownership, decision maker, consideration of suggestions. Retain employees by retirement plans ,provide opportunities, allowances, gratuity, and keeping high moral.

Production Plan
Land required - 6500sq.ft. Total Machinery - 04 Unit Shift Schedule - two shifts Weak Off - Friday R&D Production Capacity Quality Control Packaging Storage

SWOT
Strength
Taste of the product,

Weakness
Overreliance on the mature market, Small number of

Quality of the product,

Cheap labour cost.

distributers

SWOT Analysis

Threats

Opportunities
Loss of competitiveness to Emerging market in India, rivalries that expand into international market, rising price of major raw materials

Increasing demand of
healthier chocolates