INDIAN BUSINESS

ACADEMY
GREATER NOIDA
PRESENTATION ON
7 C’S OF COMMUNICATION

PRESENTED BY:
Munindra Pandey
 MANAGERIAL
COMMUNICATION
7 C’s Of communication

Submitted to: Submitted by :

Prof. Rajni Khosla Munindra Pandey
 7 C’s Of effective
communication

 Clarity  Correctness
 Completeness  Courtesy
 Conciseness  Concreteness
 Consideration 


 Clarity
The principle of clarity implies both clarity of


thought and clarity of expression.



Clarity of thought:


The message (what)

The objective of communication (why)
The receiver (to whom)
The time (when)

Cla rit y o f e x p re s s io n

Us e s im p le a n d fa m ilia r wo rd s .
Us e ve rb a l a d d n o n ve rb a l s ym b o ls t h a t a re
fa m ilia r t o b o t h t h e s e n d e r
An d t h e re c e ive r.
Avo id a ll a m b ig u it ie s a n d wo rd s h a vin g d o u b le
m e a n in g .
 Completeness
Message is complete when it contains all
facts the reader or listener needs for the
reaction you desire.
 Provide all necessary information.
 (answering: who, what, when, where)
 Answer all questions asked.
 (look for questions)
 Give something extra when desirable.
(use your good judgment in offering

additional material if the sender’s

message was complete.)
 Conciseness
An effective message has to be concise, say


all you have to say fewest possible words,

but it should be complete.


 Eliminate wordy expression.

 Include only relevant material.
 Avoid unnecessary repetition.
 Consideration
Consideration means preparing every


message with the message receivers in

mind, try to put yourself in their place,
thoughtful consideration is also called
“you-attitude”.


 Focus on “you” instead of “I” and “we”.

 Show audience benefit or interest in the
receiver.
 Correctness
Give correct facts and send your message in


the correct style, using proper grammar,

punctuation, and spelling.


 Use the right level of language.

 (participate-join, procure-get)
 Check accuracy of figures, facts, and
words.

 Courtesy
Courtesy means a friendly and helpful


behavior towards others.



 Be sincerely tactful, thoughtful, and

appreciative.
 Use expression that show respect.
 Choose nondiscriminatory.
 Concreteness

Communicating concretely means being



specific, definite, and vivid rather than

general.


q Use specific facts and figures.

q Put action in your verbs.
q Choose vivid, image building words.
 (use active rather than passive verbs)