Professional Documents
Culture Documents
Marketing For Hospitality and Tourism
Marketing For Hospitality and Tourism
Introduction
Marketing
for
Hospitality
and Tourism
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition
Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
“Marketing is so basic that it cannot be considered a
separate function. It is the whole of business seen from
the point of view of its final result, that is, from the
customers point of view…Business success is not
determined by the producer, but by the customer.”
-Peter Drucker
What are some travel and tourism “products” that you can list?
•
• Manufacturing
• Product
• Selling
• Marketing
• Societal Marketing
©2006
©2006 Pearson
Pearson Education,
Education, Inc.
Inc. Marketing for Hospitality
Marketing forand Tourism,and
Hospitality 4thTourism,
edition 4th edition
Upper
Upper Saddle
Saddle River,
River, NJ
NJ 07458
07458 Kotler,
Kotler,Bowen,
Bowen,and
andMakens
Makens
Marketing and Sales
Concepts Contrasted
Demands
Exchange
Hospitality Industry
• Human want
• Manufacturing Concept
• Market
• Marketing Concept
• Marketing Management
• Marketing Manger
• Product Concept
• Quality
• Relationship Marketing
• Transaction