Evaluation Question 2:

how effective is the combination of your main product and ancillary texts?

Typography
Having researched Film Noir films such as The Machinist and Sin City, we took a lot of the inspiration for the typography from these two productions, and came to the conclusion of having a very large and bold font. We ultimately chose the font Hitchcock (synonymous with that used in the Film Noir production Psycho, we felt this would be a fitting complement to the well known film and genre). Our use of this font is cohesive across both the trailer and poster as we felt this would create a stable branding and enable the viewer to make connections and adds cohesion across the package. However, we made the decision to have another slightly smaller sans serif font for minute details such as the credits of the reviews, we also used the classic credit block template and font to convey a industrial, professional look and presentation. As we chose the high fashion magazine W we used their classic Benton Modern font rather than our own to create a professional overall look.

Colour Scheme
In terms of the colour scheme used for our whole product, in terms of the trailer we took inspiration for this from our initial research of 1940s and 50s film Noir of which was typically in black and white. Initially we wanted to attempt the production of our modern day Noir in colour, however when editing we felt that there wasnt a big enough instigator of it being our intended genre and therefore opted for a black and white effect over all shots. when it came to adding in the titles and credits, we chose the bright mustard background to do so with. We felt that the trailer needed some sort of colour and took inspiration from the 2005 film Noir Sin City who used only two colours throughout their black and white production, red and blue which were used as highlights on various objects subtly throughout the film.. However we weren't able to duplicate exactly what they created due to lack of industrial equipment and therefore inserted colour where we could, on the reviews and title page. In terms of the poster, we wanted a slight grey scale to the image paired with the pop of the red dress, as we felt this would represent our production well, but also fit the brief of successful W Magazine covers. As the image already had a slight grey background, we extracted this exact colour in photoshop and used it for the anchorage text in order to tie the cover together.

Use Of Main Marketing Image

We chose our main marketing image to be that of our male protagonist John. We chose to use an image in a setting used frequently throughout the trailer, therefore presenting the audience with a setting they are familiar with, again creating a memorable brand package. We added a distorted tiling effect to the image which gave a shattered illusion as the image is split into tiny mosaic pieces. We felt this filter would work well as it subtly touches upon the theme of schizophrenia in our narrative and emphasises the distortion in Johns mind. We felt that the image created the right amount of intrigue into the product as well as subtly suggesting the genre. The setting of the bar is also representative of the main themes throughout our narrative - rather than John depicted at home, the setting of the bar acts as his escape and second home, reinforcing the idea of his dependence on alcohol. We based our decision of using our female lead role as the cover of the magazine in order to break away from the norm having researched other magazines with film Noir film based covers which were predominantly male, we felt it would be a change to use a woman - also adhering to our attempt of creating a modern Noir.