Coca-Cola

Group 7 Junaid Fuad Ahmed Hasan Khalid Bilal Ahmed Haroon

About
In 2013, Gartner ranked Coca- Cola at number 9 in its rankings of the best supply chains in the world CCBPL is responsible for the companys operations in Pakistan CCBPL has 6 plants and 13 warehouses throughout the country

Products in Pakistan

Problem Identification
Low Market Penetration Coke is not able to fulfill its market demand due to supply constraints Lost Sales Weak Market Share

COCA-COLA 1000 ML PET COCA-COLA 1500 ML PET COCA-COLA 2.25 LT PET COCA-COLA 250 ML NR COCA-COLA 250 ML RGB COCA-COLA 330 ML CAN COCA-COLA 330 ML CANS COCA-COLA 500 ML PET COCA-COLA 500ML PET FANTA 1000 ML PET FANTA 1500 ML PET FANTA 2.25 LT PET FANTA 250 ML NR FANTA 250 ML RGB FANTA 330 ML CAN FANTA 330 ML CANS FANTA 500 ML PET KINLEY 1500 ML PET KINLEY 500 ML PET MM LEMON 1.25 LT PET MM LEMON 350 ML PET MM ORANGE 1.25 LT PET MM ORANGE 350 ML PET MM TROPICAL 1.25 LT PET MM TROPICAL 350 ML PET SPRITE 1000 ML PET SPRITE 1500 ML PET SPRITE 2.25 LT PET SPRITE 250 ML NR SPRITE 250 ML RGB SPRITE 330 ML CAN SPRITE 330 ML CANS SPRITE 500 ML PET

54 75 35 4 64 14 1 2 28 25 37 6 3 31 5 1 11 8 11 0 5 1 15 1 3 42 63 24 2 48 9 1 22

47 71 26 10 60 15 1 3 25 23 38 11 4 36 6 1 12 8 9 0 2 1 10 2 5 43 60 23 6 51 12 1 21

46 72 22 5 63 18 3 1 24 23 44 13 3 37 8 2 14 7 5 0 3 1 9 0 2 38 60 19 3 52 13 2 19

40 72 20 2 73 19 1 0 22 10 37 11 1 48 8 0 10 7 10 0 3 0 14 0 1 25 63 15 2 67 11 1 14

41 63 26 7 67 20 3 3 29 10 43 6 3 31 10 2 10 5 9 0 0 2 19 3 4 40 63 21 7 51 10 2 20

62 76 32 2 70 14 2 1 20 10 53 10 0 31 5 1 10 7 7 0 2 1 11 0 3 53 73 22 2 63 8 2 11

PRODUCT PENETRATION

Calculation of Lost Sales

Particulars Yearly Revenues
Regional Revenues Monthly Revenues per region Approx. Number of shops in Faisalabad District Average number of visits made by SCOs Average number of retail outlets with Coca- Cola 250 ml RGB Approx. Number of shops in Faisalabad District with 250 ml RGB Average Monthly Revenues per retail outlet 15000 213 141 9929.57

Rs ( Billions) 33
4.71428574 0.39285713

Rs 52932.286
0.59346506 0.20060793

Approx. Regional monthly revenue made if Coke supplied to all the 213 outlets
Lost Sales due to low market penetration

Potential Overstocking
We have seen how coke is suffering from weak market penetration However, data from Share of Visible inventory charts tell us a different story

REGION

CITY

CHANNEL

PACK TYPE

FLAVOR COMPANY

1 - 9 10 - 16 17 - 23 24 - 30 8 - 14 1 - 7 Jul Jun Jun Jun Jun Jul

Faisalabad TOTAL

TOTAL

SINGLE SERVE SINGLE SERVE SINGLE SERVE SINGLE SERVE SINGLE SERVE

COLA

CCI

85.3

82.4

84.9

85.1

87.2

85.9

Faisalabad TOTAL

TOTAL

COLA

PCI

14.1

17.2

14.8

14.5

12.8

14.1

Faisalabad TOTAL

TOTAL

COLA

GOURMET

0.2

0.3

0.4

Faisalabad Faisalabad TOTAL

COLA

CCI

84.4

80.9

85

85

87

84.9

Faisalabad Faisalabad TOTAL

COLA

PCI

15

18.6

14.7

14.6

13

15.1

Faisalabad Faisalabad TOTAL

SINGLE SERVE

COLA

GOURMET

0.2

0.4

0.4