3rd - Social Media Working Group Meeting - 4/9/2014

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Social Media Updated News: Twitter

Twitter Begins Wide Launch Of New Profile Design, Featuring Best And Pinned Tweets | TechCrunch - htt !""tcrn#ch"$%&rnB Co'ing soon! a whole new (ou, in (our Twitter rofile | Twitter Blogs

main features

larger profile photo, customized header, show off your best Tweets and more. Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find. Pinned Tweet: Pin one of your Tweets to the top of your page, so its easy for your followers to see what youre all about. Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

htt s!""twitter#co'"FLOT-.

Social Media Updated News : Facebook

Face)oo/ 0s 1a/ing 0t 2arder to ,each Audiences Without Pa(ing - T013 -

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Cal' Down# Face)oo/ 0s Not .crewing 5ou# | ,e"code -

Timely and relevant: Thats what we all expect from our News Feed. Shareable: Something that youd actually share with your friends and recommend to your own network. If you wont share it, no one will. Genuine! 5our content 'ust )e genuinel( interesting and not )e a )latant atte' t to ga'e Face)oo/# .o get rid of those, :Clic/ ;Li/e< to 4ote 7=

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Organic reach is 'ore than *>>?

Recent Broad Trend of major social media platform

@rowing L0N3 influence, a )it decline of Face)oo/, stead( Twitter, and alwa(s Trusted 'other-shi is 7##)log#

Content Marketing ; W). =content" $atter;

1% Current Social Media >and"cape in 9apan ?iral / @eac)

=Searc)a+le/ 7rc)i!ed on t)e e+ @oug) nu$+er" o( $aAor plat(or$" Twitter6+> 'illion8, Face)oo/ 6++ 'illion8, 5outu)e6B> 'illion8, and L0N3 6A> 'illion8 Face)oo/ has strength to share 4isual i'ages " 'o4ies, while Twitter<s real ti'e " 4iral effect has )een un aralleled# 0n the 'eanti'e, the i' ortance of esta)lishing )log has )een increasing as social 'edia contents are :flow= 'edia , not sta(ing on to of each latfor' as :stoc/= 'edia , and hard to )e found )( we) search#

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. (more understanding And royalty for the United Statess Public Diplomacys mission in our context)

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Content Marketing on the rise

What exactly is content marketing

Collection of Free-to-Use Image to create attractive contents

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Use analytics to improve future content development - US Embassy Tokyos web access (Japanese / March)

Use analytics to improve future content development - US Embassy Tokyos web access (English / March)

The Pro4en 0deal Length Of 34er( Tweet, Face)oo/ Post, And 2eadline Online | Fast Co' an( | htt !"")it#l("$%tI@t

List of .ocial 1edia Account at 3')ass(, Consulate, A'erican Center

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